Marketing & Sales Officer at Treasurehall Consulting | Lagos, Nigeria

Key Responsibilities

• Develop and execute effective marketing and sales strategies aligned with company revenue objectives.
• Identify new markets, customers, distributors, dealers, retailers, and business opportunities.
• Develop and maintain strong relationships with existing and prospective customers.
• Conduct market research to identify customer needs, market trends, competitor activities, and emerging opportunities.
• Develop and manage sales territories and actively pursue opportunities within assigned markets.
• Generate leads through direct outreach, networking, referrals, field activities, digital channels, and other appropriate methods.
• Convert qualified leads and prospects into paying customers.
• Develop strategies for increasing product visibility, market penetration, customer acquisition, and sales volume.
• Monitor competitors' pricing, products, promotions, distribution strategies, and market activities.
• Work closely with operations, inventory, finance, and management teams to ensure effective fulfilment of customer requirements.
• Prepare sales forecasts, activity reports, market reports, and performance updates for Management.
• Track sales performance against targets and identify corrective actions where necessary.
• Participate in customer visits, product presentations, negotiations, exhibitions, networking events, and other business development activities.
• Manage customer complaints and ensure timely resolution of issues.
• Support promotional campaigns and other marketing initiatives designed to increase brand awareness and sales.
• Maintain accurate records of prospects, customers, sales activities, opportunities, and conversions.
• Use available CRM and reporting tools to manage sales pipelines and customer relationships.
• Provide Management with actionable recommendations based on market intelligence and sales performance.
• Perform other marketing, sales, and business development duties assigned by Management.

Requirements

• Bachelor's degree or HND in Marketing, Business Administration, Sales, Economics, Communications, or a related field.
• 3–5 years of relevant experience in sales, marketing, business development, FMCG, distribution, manufacturing, or a related commercial environment.
• Demonstrable experience achieving sales targets and measurable commercial results.
• Experience in territory management, customer acquisition, distributor/dealer management, or field sales is an advantage.
• Strong understanding of sales processes, customer acquisition, negotiation, and closing.
• Strong market research and competitive analysis skills.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Ability to build and maintain relationships with customers and business partners.
• Proficiency in Microsoft Excel and other reporting/CRM tools.
• Ability to work independently, take initiative, and operate in a target-driven environment.
• Willingness to travel for customer visits and business development activities when required.

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