Marketing Manager at GinjaBet | Abuja, Nigeria
Company/Recruiter: GinjaBet
✦ AI Summary
At GinjaBet, we’re more than just a sports betting platform—we’re a bold and vibrant brand redefining how Nigerians experience the thrill of the game.
Job Overview
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition and retention, and achieve business objectives. This role requires a strategic thinker with a proven track record in campaign management, digital marketing, and understanding of the Nigerian market.Key Responsibilities
- Develop and implement integrated marketing campaigns across various channels.
- Manage and optimize digital marketing efforts, including SEO, SEM, social media, and content marketing.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Oversee brand messaging and ensure consistency across all platforms.
- Collaborate with sales, product, and design teams to align marketing initiatives.
- Track, analyze, and report on campaign performance and ROI.
- Manage marketing budgets and allocate resources effectively.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing, with at least 2 years in a management role.
- Proven experience in digital marketing and campaign management.
- Strong understanding of the Nigerian consumer market.
- Excellent communication, leadership, and analytical skills.
- Proficiency in marketing analytics tools.
What We Offer
- Competitive salary and benefits package.
- Opportunity to shape the brand of a rapidly growing company.
- A dynamic and collaborative work environment.
- Professional development and growth opportunities.