Marketing & Customer Experience Manager at Kenindia Assurance Company Limited | Nairobi, Kenya
Company/Recruiter: Kenindia Assurance Company Limited
✦ AI Summary
Kenindia Assurance Company Limited, a leading household name and the largest non-life insurer in Kenya, is seeking a dynamic Marketing & Customer Experience Manager to join our Nairobi-based team.
Job Overview
The Marketing & Customer Experience Manager will be responsible for developing and executing comprehensive marketing strategies, enhancing brand visibility, and driving exceptional customer experiences across all touchpoints. This role demands a strategic thinker with a passion for customer advocacy and a proven ability to translate insights into impactful campaigns.Key Responsibilities
- Develop and implement innovative marketing strategies to increase brand awareness and market share.
- Design and manage customer experience initiatives to foster loyalty and retention.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Oversee digital marketing efforts, including social media, SEO, and content marketing.
- Manage customer feedback mechanisms and implement improvements based on insights.
- Develop and track key performance indicators (KPIs) for marketing and customer experience.
- Collaborate with cross-functional teams to ensure a consistent brand message and customer journey.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing and customer experience management.
- Strong understanding of digital marketing channels and analytics.
- Excellent communication, interpersonal, and leadership skills.
- Ability to analyze data and translate it into actionable strategies.
- Experience in the insurance sector is an added advantage.
What We Offer
- Opportunity to lead marketing and customer experience initiatives at a reputable financial institution.
- A collaborative and dynamic work environment.
- Competitive remuneration package.
- Professional development and growth opportunities.