American Society of Travel Advisors is hiring for a position of Senior Coordinator, Digital Marketing in Remote | Virginia, US (Remote)
✦ AI Summary
The American Society of Travel Advisors (ASTA), the leading association for travel professionals, is seeking a talented and motivated Senior Coordinator, Digital Marketing to join our remote team.
Job Overview
This position is responsible for supporting the implementation and management of ASTA's digital marketing initiatives across various platforms. You will play a key role in content creation, campaign execution, performance tracking, and audience engagement, contributing directly to ASTA's mission of advocating for and supporting the travel advisor community.Key Responsibilities
- Assist in the development and execution of digital marketing campaigns, including email marketing, social media, and paid advertising.
- Create and curate engaging content for ASTA's digital channels, ensuring brand consistency and alignment with marketing goals.
- Monitor and analyze campaign performance using analytics tools, providing regular reports and insights for optimization.
- Manage social media presence, including content scheduling, community engagement, and influencer outreach.
- Support website updates and maintenance, ensuring a seamless user experience.
- Collaborate with internal teams to ensure cohesive marketing efforts.
Requirements
- Proven experience in digital marketing coordination or a similar role.
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact).
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Familiarity with SEO best practices and content management systems (CMS).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
What We Offer
- Opportunity to contribute to a leading association in the travel industry.
- Remote work environment offering flexibility.
- Professional development and growth opportunities.
- Collaborative and supportive team culture.
- The chance to make a meaningful impact on the travel advisor community.