Van Sales Representative at Sonia Foods Industries | Nigeria

July 30, 2026
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Sonia Foods Industries Limited, a prominent Nigerian company renowned for its market leadership in tomato paste manufacturing and a diverse range of quality food products, is seeking dynamic and driven individuals to join our team as Van Sales Representatives. Based at our Ibafo headquarters, you will play a crucial role in expanding our market reach and ensuring our esteemed brands, including Sonia Seasoning Cube, baking powder, Sonia Margarine, and Vitasoy Milk Drink, are readily available to consumers across Nigeria.

Job Overview

The Van Sales Representative will be responsible for the direct sales and distribution of Sonia Foods products within assigned territories, utilizing company vehicles. This role demands a customer-centric approach, a strong understanding of sales strategies, and the ability to effectively manage inventory and collections.

Key Responsibilities

  • Promote and sell the full range of Sonia Foods Industries products to retailers and distributors.
  • Manage a designated sales route, ensuring consistent product availability and visibility.
  • Build and maintain strong relationships with customers, understanding their needs and providing excellent service.
  • Achieve and exceed set sales targets and revenue objectives.
  • Maintain accurate sales records, manage stock levels within the van, and handle cash and electronic payments.
  • Report on market trends, competitor activities, and customer feedback.

Requirements

  • Minimum of SSCE or equivalent qualification.
  • Proven experience in sales, preferably in a Fast-Moving Consumer Goods (FMCG) environment.
  • Valid driver’s license and a clean driving record.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Knowledge of the Nigerian market and sales territories is an advantage.
  • Physical fitness to handle loading and unloading of products.

What We Offer

  • Competitive remuneration package.
  • Opportunity to represent a leading brand in the Nigerian food industry.
  • Training and development programs to enhance sales skills.
  • Access to company vehicles for sales operations.
  • A supportive and dynamic work environment.