Influencer Marketing Manager at Transsion Holdings | Nigeria

Transsion Holdings, a leading global mobile technology company and parent to renowned brands like TECNO, itel, and Infinix, seeks a dynamic and results-oriented Influencer Marketing Manager to spearhead our initiatives in Nigeria. Leveraging our established presence and innovative product portfolio, you will be instrumental in cultivating impactful partnerships with key influencers to drive brand awareness, engagement, and sales within this vibrant market.

Job Overview

The Influencer Marketing Manager will be responsible for developing and executing comprehensive influencer marketing strategies tailored to the Nigerian market. This role requires a deep understanding of the local influencer landscape, a creative approach to campaign development, and a data-driven mindset to optimize performance and achieve marketing objectives for our diverse brand portfolio.

Key Responsibilities

• Develop and implement effective influencer marketing strategies aligned with brand objectives for TECNO, itel, and Infinix.
• Identify, vet, and onboard relevant influencers across various platforms to reach target demographics.
• Negotiate contracts and manage relationships with influencers, ensuring brand guidelines and campaign deliverables are met.
• Create engaging campaign briefs and content strategies that resonate with the Nigerian audience.
• Track, analyze, and report on campaign performance, including key metrics like reach, engagement, and ROI.
• Monitor industry trends and competitor activities to identify new opportunities.
• Collaborate with internal marketing teams to ensure seamless integration of influencer campaigns.

Requirements

• Proven experience in influencer marketing, preferably within the consumer electronics or mobile industry.
• Strong understanding of the Nigerian influencer landscape and social media trends.
• Excellent communication, negotiation, and interpersonal skills.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in data analysis and reporting tools.
• Bachelor’s degree in Marketing, Communications, or a related field.

What We Offer

• Opportunity to work with globally recognized mobile brands.
• Be at the forefront of innovative marketing strategies in a key emerging market.
• A dynamic and collaborative work environment.
• Competitive compensation and benefits package.
• Opportunities for professional development and growth within a leading technology company.