Growth Manager | Maps Platform at MapTiler | Remote in Europe

Job Description

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MapTiler is revolutionizing how the world visualizes and interacts with location data. As a global leader in high-performance mapping technology, we empower developers and enterprises worldwide to build exceptional map experiences. Join our dynamic team and drive the next phase of our international growth.

Job Overview

We are seeking a highly motivated and strategic Growth Manager to spearhead our performance marketing initiatives and drive international expansion for our cutting-edge Maps Platform. This is a pivotal role for an experienced professional who thrives in a technical B2B/B2D (Business-to-Developer) environment and possesses a deep understanding of growth hacking principles. You will be instrumental in defining and executing strategies that attract, engage, and convert new users and customers across diverse European markets.

Key Responsibilities

* Develop and execute comprehensive performance marketing strategies across various channels, including SEM, paid social, display advertising, and affiliate marketing, to drive qualified leads and customer acquisition.
* Identify, prioritize, and execute strategic international expansion initiatives, including market research, localization strategies, and tailored go-to-market plans for key European regions.
* Manage and optimize marketing budgets to maximize ROI and achieve ambitious growth targets, continuously analyzing campaign performance and iterating on strategies.
* Collaborate closely with product, sales, and engineering teams to ensure alignment between marketing efforts and product development, and to provide insights that inform product roadmap decisions.
* Design and implement A/B testing frameworks for landing pages, ad creatives, and campaign messaging to continuously improve conversion rates and user engagement.
* Analyze complex datasets to identify key growth opportunities, understand customer behavior, and measure the effectiveness of marketing campaigns.
* Build and nurture relationships with key partners, influencers, and potential distribution channels to expand our market reach.
* Stay abreast of the latest trends and best practices in digital marketing, performance marketing, and the geospatial technology landscape.

Requirements

* Proven track record of success in a growth-focused marketing role, preferably within a SaaS or technical B2B/B2D company.
* Demonstrated experience in developing and executing successful performance marketing campaigns across multiple digital channels.
* Strong understanding of international market dynamics, with experience in developing and implementing successful go-to-market strategies for new regions.
* Excellent analytical skills, with the ability to interpret data, derive actionable insights, and make data-driven decisions.
* Proficiency in using marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and experience with marketing automation platforms.
* Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
* Fluency in English, with strong written and verbal communication abilities.

What We Offer

* The opportunity to play a critical role in the growth of a leading geospatial technology company with a global impact.
* A fully remote work environment with the flexibility to work from anywhere within Europe.
* A collaborative and innovative company culture that values initiative and expertise.
* Competitive compensation and benefits package commensurate with experience and contribution.
* Access to cutting-edge mapping technology and the chance to shape its future.