Digital Marketer at Pertinence Group | Nigeria

Pertinence Group, a dynamic and innovative conglomerate with a far-reaching presence across Nigeria, the United Kingdom, Canada, and the United Arab Emirates, is seeking a skilled Digital Marketer to join our growing team in Nigeria. Established with a core mission to empower individuals through investment, training, and real estate solutions, Pertinence Group leverages technology and its dedicated people to drive impactful change. With seven subsidiaries strategically located across mainland and island Nigeria, we are committed to solving the nation’s housing deficit through pioneering real estate tech solutions and are recognized as one of Africa’s most trusted entrepreneurially-minded companies.

Job Overview

The Digital Marketer will be instrumental in developing and executing comprehensive digital marketing strategies to enhance Pertinence Group’s brand visibility, engage target audiences, and drive lead generation across all our subsidiaries and offerings within Nigeria. This role requires a creative, data-driven individual who can translate business objectives into effective online campaigns.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels including social media, email marketing, SEO/SEM, and content marketing.
• Manage and optimize social media profiles and content calendar to foster community engagement and brand advocacy.
• Analyze campaign performance using relevant metrics and provide actionable insights for continuous improvement.
• Create compelling and engaging digital content, including website copy, social media posts, and email newsletters.
• Collaborate with internal teams to ensure brand consistency and alignment of marketing efforts with business goals.
• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.

Requirements

• Proven experience as a Digital Marketer or similar role.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in social media management platforms and analytics tools.
• Excellent written and verbal communication skills.
• Demonstrated ability to analyze data and translate insights into strategic actions.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

What We Offer

• Opportunity to work with a leading, entrepreneurially-minded company with significant impact.
• A collaborative and innovative work environment.
• Exposure to diverse business units within real estate, investment, and training sectors.
• Opportunities for professional development and career growth.
• Be part of a team driving technological solutions for societal challenges in Nigeria.