User Acquisition Manager (Meta & SnapChat) at Ruby Labs | Remote
Company/Recruiter: Ruby Labs
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Ruby Labs is a leading tech company that creates and operates innovative consumer products.
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Our reading of this this opportunity User Acquisition Manager (Meta & Snapchat) opening: it is a responsibility-led role with a detailed skills profile role for candidates who can show evidence that matches the responsibilities and requirements published by Ruby Labs. The notes below are MorrJobs guidance based on this listing, not claims made by the employer.
What to demonstrate
Connect your CV or portfolio to Proven experience in managing paid user acquisition campaigns on Meta (Facebook, Instagram) and Snapchat.; Demonstrated success in achieving user acquisition targets and optimizing campaigns for key performance…. Use one concrete example that shows you can Develop, implement, and manage paid user acquisition campaigns across Meta and Snapchat platforms..
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Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our mission is to empower individuals through cutting-edge technology and engaging experiences. We are currently seeking a driven and experienced User Acquisition Manager to join our dynamic team and spearhead our growth on Meta and Snapchat platforms.Job Overview
The User Acquisition Manager will be responsible for developing and executing data-driven strategies to drive high-quality user acquisition campaigns across Meta (Facebook, Instagram) and Snapchat. This role demands a deep understanding of these platforms, performance marketing principles, and a passion for optimizing campaigns to achieve aggressive growth targets. You will play a crucial role in expanding our user base and contributing directly to the success of our innovative consumer products.
Key Responsibilities
- Develop, implement, and manage paid user acquisition campaigns across Meta and Snapchat platforms.
- Conduct A/B testing on ad creatives, targeting, bidding strategies, and landing pages to optimize performance.
- Monitor campaign performance daily, analyze key metrics (CPI, CPA, ROAS, LTV), and provide actionable insights.
- Collaborate with creative teams to develop compelling ad copy and visuals tailored to platform best practices.
- Manage campaign budgets effectively and allocate resources to maximize ROI.
- Stay up-to-date with the latest platform updates, trends, and best practices in paid social advertising.
- Identify new growth opportunities and innovative approaches to user acquisition.
Requirements
- Proven experience in managing paid user acquisition campaigns on Meta (Facebook, Instagram) and Snapchat.
- Demonstrated success in achieving user acquisition targets and optimizing campaigns for key performance indicators.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in using advertising platforms, analytics tools (e.g., Google Analytics), and attribution platforms.
- Excellent understanding of ad creative best practices and testing methodologies.
- Strong communication and collaboration skills.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
What We Offer
- The opportunity to work with a growing and innovative tech company.
- A remote work environment with a flexible schedule.
- A collaborative and supportive team culture.
- Opportunities for professional development and career advancement.
- The chance to make a significant impact on the growth of exciting consumer products.