Digital Marketing Executive at Maybrands Nigeria, Lekki Lagos
Company/Recruiter: Maybrands Nigeria, Lekki Lagos
✦ AI Summary
Maybrands is Nigeria’s No.1 official retailer of FOSSIL products, offering an exclusive range of global fashion brands including Fossil, Skagen, Emporio Armani, Diesel, Michael Kors, DKNY, Armani Exchange, Chaps, and Nixon.
Maybrands is Nigeria’s No.1 official retailer of FOSSIL products, offering an exclusive range of global fashion brands including Fossil, Skagen, Emporio Armani, Diesel, Michael Kors, DKNY, Armani Exchange, Chaps, and Nixon. We provide premium fashion accessories for both men and women through our licensed retail stores nationwide.
Location: Lekki, Lagos
Job Type: Full-time
Reports to: Managing Director/CEO, Business Development Manager
Application Deadline: 30th December, 2025
Job Summary
You will lead the planning, development, and execution of digital marketing strategies to expand brand visibility, increase revenue, and strengthen customer engagement across online channels.
Key Responsibilities
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- Design and implement digital marketing strategies to promote Maybrands products and services.
- Manage all email campaigns, social media platforms, events, and creative content according to the marketing calendar.
- Oversee online customer acquisition and retention—SEO, email marketing, affiliate marketing, graphics, and social campaigns.
- Evaluate digital performance trends and recommend improvements to increase revenue and brand awareness.
- Create and manage email newsletters, grow subscriber lists, and optimize campaigns through testing.
- Use Google Analytics and other tracking tools to inform strategic decisions.
- Analyze and evaluate online initiatives such as promotions, events, and SEO activities.
- Collaborate with web developers to adjust website content when necessary.
- Conduct keyword research to enhance SEO and discover new growth opportunities.
- Provide SEO recommendations for website structure and content optimization.
- Support the creation of marketing content for social media and digital storytelling.
- Stay updated on emerging online marketing trends and tools.
- Perform any other related duties as required.
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Requirements
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- Bachelor’s degree in a relevant field.
- 3–5 years post-NYSC digital marketing experience.
- Strong understanding of SEO, analytics, content strategy, and digital tools.
- Creativity, initiative, and excellent communication skills.
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