Social Media Manager at Betway Africa | Ghana

Marketing
Africa
June 11, 2026
Full Time
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Job Overview

  • Date Posted
    June 11, 2026
  • Country
    Africa
  • Expiration date
    --

Job Description

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Betway Africa, a leading name in sports betting across the continent, is seeking a dynamic and experienced Social Media Manager to join our Ghana team. Having established a strong presence and deep connection with local communities from our early beginnings in Ghana and South Africa, Betway continues to expand its footprint, resonating with sports enthusiasts across East, West, and Southern Africa. We are looking for a passionate individual to amplify our brand voice and engage our growing audience through innovative social media strategies.

Job Overview

The Social Media Manager will be responsible for developing and executing Betway Ghana’s social media strategy, driving engagement, brand awareness, and community growth. This role requires a deep understanding of the Ghanaian market, sports culture, and social media trends to effectively connect with our target audience.

Key Responsibilities

  • Develop and implement comprehensive social media strategies aligned with Betway Ghana’s marketing objectives.
  • Create compelling, platform-specific content (text, images, video) that resonates with our audience.
  • Manage and grow Betway Ghana’s social media presence across key platforms (e.g., Facebook, Twitter, Instagram).
  • Monitor social media trends, identify opportunities, and report on campaign performance.
  • Engage with the online community, respond to comments and queries promptly and professionally.
  • Collaborate with marketing, content, and design teams to ensure cohesive brand messaging.

    • Requirements

  • Proven experience as a Social Media Manager or similar role, preferably within the Ghanaian market.
  • In-depth knowledge of social media platforms, analytics, and best practices.
  • Excellent written and verbal communication skills in English.
  • Strong understanding of sports betting and the local sports landscape in Ghana.
  • Creative thinking and ability to generate engaging content ideas.
  • Experience with social media management tools.

    • What We Offer

  • Opportunity to be part of a leading and rapidly growing sports betting brand in Africa.
  • A collaborative and dynamic work environment.
  • Competitive remuneration package.
  • Professional development and growth opportunities.
  • The chance to shape the social media presence of a well-loved brand in Ghana.

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