Customer Marketing Manager at heart | Montreal, Canada
Workleap is a Montreal-based tech company, founded in 2006. We’re builders at heart, creating simple, impactful products for our users. We foster a collaborative and innovative environment where talent thrives and meaningful contributions are recognized.
Job Overview
Workleap is seeking a passionate and experienced Customer Marketing Manager to join our dynamic team in Montreal, Canada. This pivotal role will be instrumental in driving customer engagement, advocacy, and long-term value through strategic marketing initiatives. You will be the voice of our customers, translating their needs and successes into compelling marketing campaigns that resonate and drive growth.
Key Responsibilities
- Develop and execute comprehensive customer marketing strategies aligned with business objectives.
- Create engaging content, campaigns, and programs to foster customer loyalty and advocacy.
- Identify and leverage customer success stories and testimonials for marketing collateral.
- Collaborate with Product, Sales, and Customer Success teams to ensure a cohesive customer experience.
- Analyze campaign performance and provide data-driven insights for optimization.
- Manage customer communication channels and nurture relationships.
Requirements
- Proven experience in customer marketing or a related field.
- Strong understanding of customer lifecycle marketing principles.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation platforms and CRM systems.
- Analytical skills with the ability to interpret data and derive actionable insights.
- Bachelor’s degree in Marketing, Communications, or a related field.
What We Offer
- A collaborative and inclusive work environment in the heart of Montreal.
- Opportunities for professional development and growth.
- Competitive compensation and benefits package.
- The chance to make a real impact on a growing tech company.
- A vibrant company culture with regular team events.
