Unit Head, Digital Marketing at Wema Bank Plc | Nigeria

Job Description

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Wema Bank Plc is a leading financial institution in Nigeria, committed to delivering innovative banking solutions to a diverse clientele spanning retail, SME, and corporate sectors. With a robust network of over 125 branches and a cutting-edge ICT platform, Wema Bank is at the forefront of digital transformation in the Nigerian financial landscape. We are seeking a dynamic and experienced Unit Head, Digital Marketing to drive our digital presence and customer engagement initiatives.

Job Overview

The Unit Head, Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies to enhance Wema Bank’s brand visibility, attract new customers, and foster deeper engagement with existing clients across all digital channels. This role requires a strategic thinker with a proven track record in leading digital marketing teams and delivering measurable results in the financial services sector.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with Wema Bank’s business objectives.
• Oversee all digital marketing channels including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Manage and optimize digital marketing campaigns to achieve target KPIs such as lead generation, customer acquisition, and ROI.
• Lead, mentor, and develop a high-performing digital marketing team.
• Analyze market trends, customer insights, and competitor activities to identify new opportunities.
• Collaborate with cross-functional teams (Product, Sales, IT) to ensure cohesive marketing efforts.
• Manage the digital marketing budget effectively.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience in developing and executing successful digital marketing strategies, preferably within the banking or financial services industry.
• In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media management tools).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to manage complex projects and multiple stakeholders.

What We Offer

• Opportunity to lead digital marketing initiatives at a prominent Nigerian bank.
• A dynamic and collaborative work environment.
• Competitive remuneration and benefits package.
• Professional development and growth opportunities.
• Be part of a forward-thinking organization driving digital innovation.