Marketing Manager Job for Short Term Rental Platform

Job Description

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Are you an experienced growth leader ready to take on a strategic Marketing Manager Job for Short Term Rental Platform? We are seeking a results driven Marketing Manager who understands the short term rental marketplace and can accelerate platform growth, increase host acquisition, and drive consistent guest bookings. This full time role is designed for a marketing professional who thrives in fast paced, data driven environments.

About the Role

The Marketing Manager will lead the overall marketing strategy for a two sided marketplace, focusing on both property hosts and guests. You will be responsible for positioning the platform competitively, scaling acquisition efforts, and building a strong brand presence within the short term rental industry.

Key Responsibilities of the Marketing Manager

As part of this Marketing Manager Job for Short Term Rental Platform, your responsibilities will include:

• Developing and executing comprehensive marketing strategies for host acquisition and guest growth
• Creating and managing multi channel campaigns to attract new property listings
• Driving guest acquisition through digital marketing, content marketing, and performance campaigns
• Optimizing platform visibility through search engine optimization and conversion rate improvement
• Managing paid advertising campaigns across Google Ads, Meta, and TikTok with a strong focus on user acquisition cost and lifetime value
• Building brand awareness and positioning the platform competitively against major players such as Airbnb
• Establishing partnerships with property management companies and independent hosts
• Creating engaging content including host success stories and guest testimonials
• Implementing referral and loyalty programs to encourage organic growth
• Analyzing marketplace metrics such as booking rates, host retention, guest satisfaction, and revenue growth
• Coordinating email marketing campaigns for onboarding, engagement, and reactivation
• Monitoring competitor strategies and identifying emerging market opportunities

Required Qualifications

To succeed in this Marketing Manager Job for Short Term Rental Platform, candidates must have:

• Minimum of four years marketing experience within marketplace platforms, shortlet businesses, or hospitality technology
• Proven understanding of two sided marketplace dynamics
• Strong knowledge of the short term rental landscape including competitors such as Booking.com and Vrbo
• Demonstrated track record of scaling user acquisition with measurable return on investment
• Proficiency in digital marketing tools, analytics platforms, and marketing automation systems
• Experience applying growth marketing and viral acquisition strategies
• Strong analytical skills with the ability to interpret performance data and optimize campaigns
• Excellent storytelling and content development skills

Preferred Skills

• Experience marketing a technology platform or SaaS product
• Familiarity with marketplace key performance indicators such as take rate, gross merchandise value, liquidity, and engagement metrics
• Background in community building and host relationship management
• Understanding of payment systems and trust frameworks within digital marketplaces
• Experience integrating with property management systems

What We Offer

• Opportunity to lead and shape the marketing direction of a growing short term rental platform
• Competitive salary with performance based incentives
• Collaborative work environment with an ambitious and innovative team
• Professional development and career growth opportunities

If you are ready to take on a strategic Marketing Manager Job for Short Term Rental Platform and drive measurable marketplace growth, this opportunity offers the platform to make a meaningful impact.