Art Director · SkinVision

Mar 2026 – Present

• - Develop and maintain the visual style and creative direction of the brand.
• - Lead the design of marketing campaigns and visual assets.
• - Oversee and guide the creation of website, product, and campaign visuals.
• - Ensure consistency across all visual touchpoints and channels.
• - Collaborate with marketing, product, and content teams on creative concepts.
• - Review and provide feedback on design work from internal or external contributors.
• - Support the development of new creative concepts and campaigns.

Creative Team Lead · Live & Go

Feb 2023 – Jul 2023

• - Led a multidisciplinary creative team across content writing, videography, editing, motion design, design, and social media.
• - Designed the company website, IP logos, and visual/audiovisual assets for digital content initiatives.
• - Collaborated with brands and clients to shape tailored marketing content and visual identities.
• - Supported marketing and business development initiatives, helping secure 3 new clients within 4 months.
• - Achieved 5,000+ organic TikTok followers within 2 months through focused content direction.

Senior Art Director · Bukalapak

Mar 2018 – Jul 2023

• - Developed visual concepts and campaign assets across marketing campaigns, digital ads, social content, and promotional materials.
• - Partnered with creative leadership, marketing teams, and stakeholders to build brand and campaign concepts.
• - Created storyboards and presentation decks for video commercials and campaign pitches.
• - Managed multiple projects from concept to delivery under tight deadlines.
• - Supervised photo/video production, editing, and cross-functional creative execution.

Senior Art Director · CODEinc

Mar 2017 – Jan 2018

• - Translated creative briefs and market insights into campaign and design solutions.
• - Partnered with account and business teams to support new-client pitches.
• - Designed client websites and social media visuals.
• - Oversaw photography, video production, and post-production workflows.

Senior Art Director · Publicis Groupe

Jun 2015 – Feb 2017

• - Created campaign visuals and marketing materials aligned with client objectives.
• - Supported account teams in securing new business through creative strategy and presentation.
• - Directed multimedia production across photo shoots, video shoots, and editing.
• - Won YouTube Leadership Awards 2016 Special Award: First to Market & Innovation for Nescafe Musik Nation.
• - Campaign results included 96.8% target-audience reach, 70% share of voice, 11.5M video views, and 400M impressions

Art Director · Colorist Jakarta

Dec 2013 – May 2015

• - Collaborated with copywriters to develop campaign concepts, sketches, storyboards, and art layouts.
• - Produced print, digital, and mixed-media layouts for brand promotions.
• - Presented creative proposals to clients and internal teams.

Bachelor of Arts in Visual Communication Design · Indonesian Institute of the Arts Yogyakarta

2008 – 2013