Trade Marketing Representative at British American Tobacco | Johannesburg, South Africa
Company/Recruiter: British American Tobacco
Published on: 12:01 PM | Jun 22, 2026
✦ AI Summary
British American Tobacco (BAT) is seeking a dynamic and results-oriented Trade Marketing Representative to join our Johannesburg, South Africa team.
British American Tobacco (BAT) is seeking a dynamic and results-oriented Trade Marketing Representative to join our Johannesburg, South Africa team. As a global leader in the tobacco industry with a significant presence across Africa, BAT is committed to driving growth and innovation within the trade environment. This role is crucial in ensuring our brands resonate with consumers at the point of sale and strengthening our relationships with trade partners.
Job Overview
The Trade Marketing Representative will be instrumental in executing trade marketing strategies to achieve volume and market share objectives. This position requires a proactive individual with a deep understanding of the retail landscape and a passion for brand building within the trade.Key Responsibilities
- Implement in-store visibility and merchandising programs.
- Conduct regular store visits to assess brand performance and competitor activities.
- Build and maintain strong relationships with retailers and trade partners.
- Execute promotional activities and ensure effective implementation at the point of sale.
- Provide market feedback and insights to inform trade marketing strategies.
Requirements
- Matriculation Certificate or equivalent.
- Proven experience in trade marketing, sales, or a related field.
- Strong understanding of the South African FMCG or tobacco trade environment.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
What We Offer
- The opportunity to work with leading global brands.
- A challenging and rewarding career within a reputable multinational organization.
- Professional development and growth opportunities.
- A dynamic and supportive work environment.