The Guardian Nigeria is Hiring: Senior Social Media Manager | Nigeria
Published on: 11:01 AM | Aug 12, 2026
✦ AI Summary
The Guardian Nigeria is seeking a highly skilled and strategic Senior Social Media Manager to lead our digital engagement initiatives.
The Guardian Nigeria is seeking a highly skilled and strategic Senior Social Media Manager to lead our digital engagement initiatives. This pivotal role will be instrumental in shaping our online presence, driving audience growth, and amplifying our journalistic voice across all social platforms. We are looking for an individual with a proven track record in social media strategy, content creation, community management, and performance analytics within a fast-paced media environment.
Job Overview
The Senior Social Media Manager will be responsible for developing and executing comprehensive social media strategies aligned with The Guardian Nigeria's editorial goals. This role demands a deep understanding of the Nigerian social media landscape and the ability to translate complex news into engaging digital narratives.Key Responsibilities
- Develop and implement innovative social media strategies to increase brand awareness, audience engagement, and website traffic.
- Oversee the creation, curation, and publication of compelling content across various social media platforms.
- Manage and grow The Guardian Nigeria's online communities, fostering meaningful interactions and brand loyalty.
- Monitor social media trends, platform updates, and competitor activities to identify new opportunities.
- Analyze social media performance metrics, providing regular reports and actionable insights to optimize strategy.
- Collaborate with editorial, marketing, and design teams to ensure a cohesive brand message.
- Manage social media advertising campaigns to achieve specific marketing objectives.
- Stay abreast of best practices in social media management and emerging digital technologies.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in social media management, with at least 2 years in a senior or leadership role.
- Proven expertise in developing and executing successful social media strategies.
- Demonstrated ability to create engaging and shareable content for diverse audiences.
- In-depth knowledge of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube) and their respective analytics tools.
- Strong understanding of SEO principles as they apply to social media.
- Excellent written and verbal communication skills.
- Proficiency in social media management and analytics software.
- Ability to work under pressure and meet tight deadlines.
What We Offer
- Opportunity to shape the digital narrative of a leading Nigerian news organization.
- A dynamic and collaborative work environment.
- Professional development and growth opportunities.
- The chance to make a significant impact on public discourse.