Solé Bicycles: Head of Marketing at company goals | California, USA
Company/Recruiter: company goals
Published on: 6:01 AM | May 13, 2026
✦ AI Summary
Solé Bicycles is a vibrant and growing lifestyle brand rooted in the sun-drenched spirit of Southern California.
Solé Bicycles is a vibrant and growing lifestyle brand rooted in the sun-drenched spirit of Southern California. From our Venice Beach headquarters, we craft high-quality, stylish bicycles that inspire adventure and connection. We are seeking a dynamic and results-oriented Head of Marketing to drive our brand's growth and elevate our presence across all sales channels. This role is perfect for a strategic thinker with a passion for hands-on execution and a proven ability to build scalable marketing operations.
Job Overview
The Head of Marketing will be instrumental in shaping and executing Solé Bicycles' comprehensive marketing strategy. You will be responsible for the day-to-day performance and operational excellence of our marketing efforts, directly impacting online, retail, and corporate/B2B sales. This is a critical leadership position requiring a blend of strategic vision and meticulous execution to build and optimize repeatable marketing systems.Key Responsibilities
- Develop and implement data-driven marketing strategies to achieve company goals.
- Oversee and optimize all digital marketing channels, including SEO, SEM, social media, and email marketing.
- Manage paid media campaigns, creative production, and agency relationships.
- Conduct cold outreach and build relationships for new partnerships and B2B initiatives.
- Establish and refine repeatable marketing systems for all sales channels.
- Analyze marketing performance metrics and provide actionable insights for continuous improvement.
- Collaborate with sales teams to ensure marketing efforts directly support revenue generation.
Requirements
- Proven experience in a marketing leadership or management role, with a focus on operational execution.
- Demonstrated success in managing and optimizing digital marketing campaigns across various platforms.
- Strong analytical skills with the ability to interpret data and translate it into strategic decisions.
- Excellent communication, interpersonal, and negotiation skills.
- Experience with CRM and marketing automation platforms.
- A hands-on, can-do attitude with a passion for building and scaling marketing functions.
What We Offer
- The opportunity to significantly impact the growth of a thriving California-based lifestyle brand.
- A collaborative and energetic work environment in Venice Beach.
- The chance to build and own key marketing systems from the ground up.
- Competitive compensation and benefits package.
- A culture that values innovation, creativity, and the pursuit of adventure.