Social Media & Digital Communications Manager at Stella Maris Schools | Abuja, Nigeria at Stella Maris Schools
Company/Recruiter: Stella Maris Schools
✦ AI Summary
Stella Maris Schools, a distinguished private educational institution in Abuja, Nigeria, renowned for its commitment to academic excellence, character development, and comprehensive enrichment programs for nursery, primary, and secondary students, is seeking a dynamic and experie...
Job Overview
The Social Media & Digital Communications Manager will be responsible for developing and executing comprehensive social media and digital communication strategies to enhance Stella Maris Schools' brand presence, foster community engagement, and support institutional objectives. This individual will manage all digital platforms, creating compelling content and driving meaningful interactions across various online channels.Key Responsibilities
- Develop and implement innovative social media and digital communication strategies aligned with the school's mission and vision.
- Create, curate, and manage engaging, high-quality content across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and the school website.
- Monitor social media channels for trends, discussions, and opportunities to engage with the school community and prospective families.
- Manage the school's official website, ensuring content is up-to-date, relevant, and optimized for search engines.
- Develop and execute digital advertising campaigns to promote school events, admissions, and programs.
- Analyze social media and website performance metrics to inform strategy and report on key insights to stakeholders.
- Foster positive online relationships with students, parents, staff, and the wider community.
- Ensure consistent brand messaging and tone of voice across all digital communications.
- Stay abreast of emerging digital communication trends and technologies relevant to the education sector.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
- Proven experience as a Social Media Manager or Digital Communications Specialist, preferably within an educational institution.
- Demonstrable success in developing and executing social media strategies and campaigns.
- Excellent written and verbal communication skills, with a strong command of English.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media management platforms.
- Understanding of SEO principles and website content management systems.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Creativity, a keen eye for detail, and a passion for storytelling.
- Ability to work independently and collaboratively in a fast-paced environment.
What We Offer
- Opportunity to shape and enhance the digital narrative of a reputable educational institution.
- A supportive and collaborative work environment.
- Professional development opportunities.
- The chance to contribute to the growth and success of Stella Maris Schools.