Senior Marketing Manager (Product) at Personify Health | Canada (Remote)
Company/Recruiter: Personify Health
Published on: 9:50 AM | Aug 26, 2026
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✦ AI Summary
Personify Health is seeking a strategic and results-driven Senior Marketing Manager (Product) to own the messaging, positioning, and go-to-market strategy for our health technology solutions.
Personify Health is seeking a strategic and results-driven Senior Marketing Manager (Product) to own the messaging, positioning, and go-to-market strategy for our health technology solutions. You’ll serve as the bridge between Product, Sales, and Marketing, transforming complex product capabilities into compelling customer narratives that drive awareness, adoption, and business growth. This is a fully remote opportunity where your work will directly influence pipeline growth and improve win rates.
Job Overview
The Senior Marketing Manager (Product) will be instrumental in defining and executing the product marketing strategy for Personify Health's innovative health technology offerings. You will translate product vision into market-winning strategies, ensuring our solutions resonate with target audiences and achieve ambitious business objectives.Key Responsibilities
- Develop and execute comprehensive product marketing plans, including messaging, positioning, and go-to-market strategies.
- Create compelling marketing collateral, sales enablement materials, and customer-facing content.
- Conduct market research and competitive analysis to identify opportunities and inform product strategy.
- Collaborate closely with Product Management, Sales, and Demand Generation teams to ensure alignment and success.
- Measure and report on the effectiveness of product marketing initiatives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing, preferably in the health technology or SaaS industry.
- Proven ability to develop and execute successful go-to-market strategies.
- Excellent written and verbal communication skills.
- Strong analytical and strategic thinking capabilities.
What We Offer
- Opportunity to shape the product marketing strategy for a growing health technology company.
- Fully remote work environment.
- Collaborative and innovative team culture.
- Competitive compensation and benefits package.