Senior Marketing Manager (Product) at Personify Health | Canada (Remote)
Company/Recruiter: Personify Health
✦ AI Summary
Personify Health is seeking a strategic and results-driven Senior Marketing Manager (Product) to own the messaging, positioning, and go-to-market strategy for our health technology solutions.
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MorrJobs editorial notes
Our reading of this this opportunity Senior Marketing Manager (Product) opening: it is a responsibility-led role with a detailed skills profile role for candidates who can show evidence that matches the responsibilities and requirements published by Personify Health. The notes below are MorrJobs guidance based on this listing, not claims made by the employer.
What to demonstrate
Connect your CV or portfolio to Bachelor's degree in Marketing, Business, or a related field.; 5+ years of experience in product marketing, preferably in the health technology or SaaS industry.. Use one concrete example that shows you can Develop and execute comprehensive product marketing plans, including messaging, positioning, and go-to-market strategies..
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Job Overview
The Senior Marketing Manager (Product) will be instrumental in defining and executing the product marketing strategy for Personify Health's innovative health technology offerings. You will translate product vision into market-winning strategies, ensuring our solutions resonate with target audiences and achieve ambitious business objectives.Key Responsibilities
- Develop and execute comprehensive product marketing plans, including messaging, positioning, and go-to-market strategies.
- Create compelling marketing collateral, sales enablement materials, and customer-facing content.
- Conduct market research and competitive analysis to identify opportunities and inform product strategy.
- Collaborate closely with Product Management, Sales, and Demand Generation teams to ensure alignment and success.
- Measure and report on the effectiveness of product marketing initiatives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing, preferably in the health technology or SaaS industry.
- Proven ability to develop and execute successful go-to-market strategies.
- Excellent written and verbal communication skills.
- Strong analytical and strategic thinking capabilities.
What We Offer
- Opportunity to shape the product marketing strategy for a growing health technology company.
- Fully remote work environment.
- Collaborative and innovative team culture.
- Competitive compensation and benefits package.
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