Senior Content Marketing Manager, AI & Thought Leadership at UserTesting | United States
Company/Recruiter: UserTesting
✦ AI Summary
UserTesting is seeking a dynamic Senior Content Marketing Manager, AI & Thought Leadership to join our growing team in the United States.
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Our reading of this this opportunity Senior Content Marketing Manager, Ai &Amp;Amp; Thought Leadership opening: it is a responsibility-led role with a detailed skills profile role for candidates who can show evidence that matches the responsibilities and requirements published by UserTesting. The notes below are MorrJobs guidance based on this listing, not claims made by the employer.
What to demonstrate
Connect your CV or portfolio to Bachelor's degree in Marketing, Communications, Journalism, or a related field.; 5+ years of experience in content marketing, with a strong focus on AI, technology, and/or thought leadership.. Use one concrete example that shows you can Develop and execute a comprehensive content marketing strategy for AI and thought leadership, aligned with overall business objectives..
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Job Overview
The Senior Content Marketing Manager will own the strategy, development, and execution of high-impact content that positions UserTesting as an authority in AI and customer experience. This role requires a strategic thinker with a proven ability to translate complex concepts into accessible and engaging content for diverse audiences.Key Responsibilities
- Develop and execute a comprehensive content marketing strategy for AI and thought leadership, aligned with overall business objectives.
- Create and manage a content calendar, ensuring a consistent flow of high-quality, relevant content across various channels.
- Produce compelling content, including blog posts, white papers, case studies, webinars, and social media updates, that showcases UserTesting's expertise and solutions.
- Collaborate with product marketing, demand generation, and sales teams to ensure content supports lead generation and customer engagement initiatives.
- Identify and leverage industry trends, customer insights, and competitive landscapes to inform content creation and thought leadership initiatives.
- Analyze content performance metrics and iterate on strategies to optimize reach, engagement, and impact.
- Manage relationships with external contributors, agencies, and thought leaders as needed.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, with a strong focus on AI, technology, and/or thought leadership.
- Demonstrated success in developing and executing content strategies that drive measurable results.
- Exceptional writing, editing, and storytelling skills with the ability to translate technical concepts into engaging narratives.
- Experience with various content formats and distribution channels.
- Strong understanding of SEO best practices and content optimization.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent collaboration and communication skills.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work with a leading company in the human insight industry.
- Collaborative and innovative work environment.
- Professional development and growth opportunities.
- The chance to make a significant impact on how companies understand and serve their customers.