Senior Content Marketing Manager, AI & Thought Leadership at UserTesting | United States
Company/Recruiter: UserTesting
✦ AI Summary
UserTesting is seeking a dynamic Senior Content Marketing Manager, AI & Thought Leadership to join our growing team in the United States.
Job Overview
The Senior Content Marketing Manager will own the strategy, development, and execution of high-impact content that positions UserTesting as an authority in AI and customer experience. This role requires a strategic thinker with a proven ability to translate complex concepts into accessible and engaging content for diverse audiences.Key Responsibilities
- Develop and execute a comprehensive content marketing strategy for AI and thought leadership, aligned with overall business objectives.
- Create and manage a content calendar, ensuring a consistent flow of high-quality, relevant content across various channels.
- Produce compelling content, including blog posts, white papers, case studies, webinars, and social media updates, that showcases UserTesting's expertise and solutions.
- Collaborate with product marketing, demand generation, and sales teams to ensure content supports lead generation and customer engagement initiatives.
- Identify and leverage industry trends, customer insights, and competitive landscapes to inform content creation and thought leadership initiatives.
- Analyze content performance metrics and iterate on strategies to optimize reach, engagement, and impact.
- Manage relationships with external contributors, agencies, and thought leaders as needed.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, with a strong focus on AI, technology, and/or thought leadership.
- Demonstrated success in developing and executing content strategies that drive measurable results.
- Exceptional writing, editing, and storytelling skills with the ability to translate technical concepts into engaging narratives.
- Experience with various content formats and distribution channels.
- Strong understanding of SEO best practices and content optimization.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent collaboration and communication skills.
What We Offer
- Competitive salary and benefits package.
- Opportunity to work with a leading company in the human insight industry.
- Collaborative and innovative work environment.
- Professional development and growth opportunities.
- The chance to make a significant impact on how companies understand and serve their customers.