Sales Executive (Open Market – Lagos) at ReelFruit | Lagos, Nigeria
Company/Recruiter: ReelFruit
Published on: 12:01 PM | Jul 21, 2026
✦ AI Summary
ReelFruit is seeking a dynamic and results-driven Sales Executive to drive market expansion across Lagos.
ReelFruit is seeking a dynamic and results-driven Sales Executive to drive market expansion across Lagos. As a homegrown Nigerian brand that has evolved from a Surulere apartment to a thriving company with over 10 SKUs in retail, we're looking for passionate individuals to help us reach more consumers. This is an exciting opportunity to be part of our growth story and contribute to making ReelFruit a household name across open market channels in Lagos.
Job Overview
As a Sales Executive, you will be responsible for identifying and penetrating open market opportunities throughout Lagos. You'll work to establish strong relationships with retailers, wholesalers, and distributors while driving product awareness and sales targets. This role requires someone who thrives in a fast-paced environment and understands the dynamics of the Nigerian market.Key Responsibilities
- Identify and develop new retail and wholesale accounts in open markets across Lagos
- Build and maintain strong relationships with existing and potential customers
- Achieve and exceed monthly and quarterly sales targets
- Conduct product demonstrations and educate retailers on ReelFruit offerings
- Monitor market trends and competitor activities
- Prepare accurate sales reports and forecasts
- Collaborate with the marketing team on promotional activities
Requirements
- Proven sales experience in FMCG or retail environments
- Strong communication and negotiation skills
- Self-motivated with excellent organizational abilities
- Valid driver's license and reliable transportation
- Deep knowledge of Lagos market dynamics
- Proficiency in English and local languages (preferred)
What We Offer
- Competitive commission and incentive structure
- Opportunity to work with an innovative Nigerian brand
- Professional growth and training opportunities
- Dynamic and collaborative work environment