✦ AI Summary
Job Overview We are seeking a results-driven Digital Marketing Executive with hands-on e-commerce experience to drive growth, visibility, and revenue for a fully customizable e-commerce platform across web and mobile channels.
Job Overview
We are seeking a results-driven Digital Marketing Executive with hands-on e-commerce experience to drive growth, visibility, and revenue for a fully customizable e-commerce platform across web and mobile channels.
The ideal candidate will manage the full sales funnel—from traffic acquisition and lead nurturing to conversion and retention—using a data-driven approach to optimize performance at every stage.
Location: Remote | Employment Type: Full-Time
Experience Level: Mid–Senior (3–5+ years)
Preferred E-commerce & Funnel Experience
- Product-based funnels, checkout optimization, cart abandonment, upsells, cross-sells, post-purchase flows.
- Multi-channel funnels (paid ads, email, social, organic).
- Customer lifecycle marketing: acquisition, activation, retention, reactivation.
- Subscription or recurring revenue funnels.
- Knowledge of multi-currency and international e-commerce operations.
Nice-to-Have Skills
- Experience with headless or custom-built e-commerce platforms.
- CRM systems and customer segmentation knowledge.
- Affiliate and influencer marketing experience.
- Basic HTML, CSS, JavaScript for landing page optimization.
- Experience with A/B testing and UX tools (Hotjar, VWO, Crazy Egg).
- Mobile app marketing and push notifications.
- Marketing dashboards and KPI tracking.
How to Apply
Send your CV/Resume along with examples of sales funnels, campaign results, or case studies to: [sign up to view]
Key Responsibilities
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- Plan, execute, and optimize digital marketing campaigns to drive traffic, conversions, and revenue.
- Manage the entire sales funnel, including: awareness, acquisition, lead capture, nurturing, conversion, retention, upsells, and repeat purchases.
- Develop and manage paid advertising campaigns (Google Ads, Meta/Facebook Ads, Instagram, TikTok, LinkedIn).
- Implement remarketing and retargeting strategies.
- Optimize SEO, content marketing, and landing pages to improve funnel performance.
- Manage email marketing and automation workflows (welcome flows, cart abandonment, re-engagement).
- Coordinate promotions, product launches, seasonal campaigns, and discounts.
- Track, analyze, and report on funnel and campaign performance using analytics tools.
- Improve conversion rates (CRO) through A/B testing and UX improvements.
- Collaborate with developers, designers, and product teams to align marketing initiatives with platform features.
- Manage social media marketing and audience engagement.
- Monitor customer behavior and optimize user journeys across web and mobile.
- Stay current with digital marketing trends, tools, and best practices.
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Requirements
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- 3–5+ years of experience in digital marketing, preferably in e-commerce.
- Proven experience managing end-to-end sales funnels.
- Strong background in performance marketing, paid media, SEO, SEM, and content marketing.
- Experience with email marketing and automation tools (Klaviyo, Mailchimp, HubSpot).
- Ability to use LLMs to create quality prompts for content creation.
- Proficiency with analytics tools: Google Analytics (GA4), Google Tag Manager, Meta Pixel.
- Strong analytical, reporting, and communication skills.
- Ability to work independently in a remote environment.
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What We Offer
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- Competitive salary: ₦200,000–₦300,000 (based on experience).
- Opportunity to work on a scalable, high-growth e-commerce platform.
- Fully remote work environment.
- Collaborative, data-driven, growth-focused team.
- Continuous learning and career growth opportunities.
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