Performance Marketing Executive at LemFi (Formerly Lemonade Finance) | Remote
Company/Recruiter: LemFi (Formerly Lemonade Finance)
✦ AI Summary
LemFi (formerly Lemonade Finance), a YC S21 neobank for immigrants in North America & Europe, is seeking a talented Performance Marketing Executive to join our remote team.
Job Overview
We are looking for a data-driven and results-oriented Performance Marketing Executive to spearhead our paid acquisition efforts. You will be instrumental in acquiring new users and driving key business objectives through strategic campaign management across various digital channels.
Key Responsibilities
- Develop, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Manage and allocate budget effectively to maximize ROI and achieve key performance indicators (KPIs).
- Conduct in-depth analysis of campaign performance, identifying trends, insights, and areas for improvement.
- A/B test ad creatives, landing pages, and targeting strategies to continuously enhance campaign effectiveness.
- Collaborate with the marketing team to align performance marketing strategies with overall business goals.
Requirements
- Proven experience in performance marketing, with a strong understanding of paid social and search advertising.
- Proficiency in analytics tools (e.g., Google Analytics, Meta Ads Manager reporting).
- Demonstrated ability to manage budgets and achieve measurable results.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration abilities.
What We Offer
- The opportunity to join a fast-growing, mission-driven fintech company.
- A fully remote work environment with flexibility.
- Competitive compensation and benefits package.
- A dynamic and supportive team culture.
- The chance to make a real impact on the lives of Africans in the diaspora.