Media Buyer (FB & TikTok) at Everkind Health Care | Remote
Company/Recruiter: Everkind Health Care
✦ AI Summary
Everkind Health Care is seeking a talented and results-driven Media Buyer with specialized expertise in Facebook and TikTok advertising to join our remote team.
Job Overview
The Media Buyer will be responsible for developing, executing, and optimizing paid social media campaigns, primarily on Facebook and TikTok, to drive qualified leads and support Everkind's mission of expanding access to remote-first healthcare. This role requires a deep understanding of platform algorithms, audience segmentation, and creative best practices to deliver measurable campaign success.Key Responsibilities
- Develop and manage paid advertising campaigns across Facebook and TikTok platforms.
- Conduct comprehensive audience research and segmentation to target key demographics.
- Craft compelling ad creatives and copy optimized for each platform and campaign objective.
- Monitor campaign performance, analyze key metrics, and provide regular reporting.
- Implement A/B testing strategies for ad creatives, targeting, and bidding.
- Manage and optimize campaign budgets to maximize ROI and achieve CPA goals.
- Stay abreast of the latest trends and best practices in social media advertising and the telehealth industry.
Requirements
- Proven experience as a Media Buyer with a strong focus on Facebook and TikTok advertising.
- Demonstrated success in developing and executing performance-driven paid social campaigns.
- Proficiency in Facebook Ads Manager and TikTok Ads Manager.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote environment.
- A passion for healthcare innovation and improving access to care.
What We Offer
- The opportunity to make a significant impact in the rapidly growing telehealth industry.
- A fully remote work environment offering flexibility and work-life balance.
- A collaborative and supportive team culture.
- Competitive compensation and benefits package.
- Professional development opportunities to enhance your skills.