E-commerce Digital Media Buyer at SnappyCX (Shopify & Email Marketing) | Remote
Company/Recruiter: SnappyCX (Shopify & Email Marketing)
✦ AI Summary
SnappyCX is a dynamic leader in the omnichannel customer experience space, empowering businesses to forge deeper connections with their clientele.
Job Overview
The E-commerce Digital Media Buyer will be responsible for planning, implementing, and optimizing paid digital advertising campaigns across various platforms to achieve client objectives. This role requires a strong understanding of e-commerce landscapes, particularly within the Shopify ecosystem and email marketing best practices, with a focus on maximizing ROI.Key Responsibilities
- Develop and execute comprehensive digital media buying strategies for e-commerce clients, focusing on Shopify and email marketing platforms.
- Manage and optimize paid advertising campaigns across channels such as Google Ads, social media platforms, and potentially affiliate networks.
- Plan and execute email marketing campaigns, including segmentation, automation, and A/B testing, to drive conversions and customer retention.
- Conduct thorough keyword research, audience targeting, and ad creative development.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for improvement.
- Collaborate with internal teams to align media buying efforts with overall marketing objectives.
- Stay abreast of the latest trends and best practices in e-commerce, digital advertising, and email marketing.
Requirements
- Proven experience as a Digital Media Buyer with a strong focus on e-commerce.
- Demonstrated success in managing paid campaigns within the Shopify environment.
- Expertise in developing and executing effective email marketing strategies.
- Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant channels.
- Strong analytical skills and the ability to interpret data to drive campaign optimization.
- Excellent communication and interpersonal skills.
- Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).
What We Offer
- Opportunity to work remotely with a flexible schedule.
- Be part of a growing and innovative company.
- Collaborative and supportive team environment.
- Professional development and learning opportunities.
- Chance to make a significant impact on client success.