Director, Growth Marketing at League League | Canada
Company/Recruiter: League League
Published on: 11:01 PM | Aug 15, 2026
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✦ AI Summary
League League is revolutionizing healthcare access and engagement as Canada's fastest-growing technology company and the leading healthcare experience platform.
League League is revolutionizing healthcare access and engagement as Canada's fastest-growing technology company and the leading healthcare experience platform. We empower individuals to navigate and complete their healthcare journeys seamlessly. We are seeking a dynamic and results-oriented Director, Growth Marketing to lead our expansion efforts across Canada. This role is critical in driving user acquisition, engagement, and retention through innovative and data-driven marketing strategies.
Job Overview
The Director, Growth Marketing will be responsible for developing and executing comprehensive growth marketing strategies to acquire and retain users for League League's innovative healthcare experience platform. This senior role requires a strategic thinker with a proven track record in digital marketing, lifecycle marketing, and performance optimization. You will play a pivotal role in shaping our go-to-market strategies and driving significant business growth.
Key Responsibilities
- Develop and implement data-driven growth marketing strategies across all channels to drive user acquisition, activation, retention, and referral.
- Oversee and optimize paid acquisition campaigns (SEM, social, display) for maximum ROI.
- Design and execute lifecycle marketing programs to nurture users, increase engagement, and reduce churn.
- Collaborate with product and engineering teams to identify growth opportunities and implement in-product marketing initiatives.
- Analyze marketing performance metrics, identify trends, and translate insights into actionable recommendations.
- Manage and mentor a high-performing growth marketing team.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of progressive experience in growth marketing, with a strong emphasis on digital acquisition and lifecycle marketing.
- Proven experience in developing and executing successful growth strategies for SaaS or technology platforms.
- Deep understanding of A/B testing, analytics tools (e.g., Google Analytics, Mixpanel), and marketing automation platforms.
- Exceptional analytical and problem-solving skills.
- Strong leadership and team management capabilities.
What We Offer
- Opportunity to shape the future of healthcare technology in Canada.
- A collaborative and innovative work environment within a rapidly growing company.
- Competitive compensation and benefits package.
- Professional development and growth opportunities.
- The chance to make a real impact on people's health and well-being.