Digital Marketing & SEO Manager at AfriqmarkeHub | Nigeria
Company/Recruiter: AfriqmarkeHub
✦ AI Summary
AfriqmarketHub (AMH) is a dynamic and rapidly expanding e-commerce marketplace based in Nigeria, dedicated to bridging the gap between reliable vendors and discerning customers throughout the region.
Job Overview
The Digital Marketing & SEO Manager will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, attract qualified traffic, and optimize conversion rates for AfriqmarketHub in Nigeria. This role requires a strategic thinker with a deep understanding of SEO best practices, content marketing, paid advertising, and social media engagement.Key Responsibilities
- Develop and implement robust SEO strategies to improve organic search rankings and drive targeted website traffic.
- Manage and optimize paid search campaigns (Google Ads, etc.) to maximize ROI and achieve marketing objectives.
- Oversee social media marketing efforts, including content creation, community engagement, and paid social advertising.
- Develop and execute content marketing strategies to attract and engage target audiences.
- Analyze website performance using analytics tools (e.g., Google Analytics) and provide actionable insights for improvement.
- Conduct keyword research, competitor analysis, and market trend monitoring.
- Collaborate with cross-functional teams to ensure consistent brand messaging and campaign alignment.
- Manage digital marketing budgets and track campaign performance against key metrics.
Requirements
- Proven experience as a Digital Marketing Manager or similar role with a strong focus on SEO.
- Demonstrated success in developing and executing effective digital marketing campaigns.
- In-depth knowledge of SEO best practices, tools, and techniques.
- Experience with Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Strong understanding of social media marketing and content management systems.
- Excellent analytical, problem-solving, and communication skills.
- Bachelor's degree in Marketing, Communications, or a related field.
What We Offer
- Opportunity to join a fast-growing and innovative e-commerce company.
- A dynamic and collaborative work environment.
- The chance to make a significant impact on our brand's online success.
- Professional development and growth opportunities.
- Competitive remuneration package.