Customer Evidence Marketing Manager (Canada) at PointClickCare our mission | Canada
Company/Recruiter: PointClickCare our mission
✦ AI Summary
At PointClickCare, our mission is simple: to help providers deliver exceptional care. And that starts with our people.
Job Overview
The Customer Evidence Marketing Manager will be instrumental in developing and executing a comprehensive customer marketing strategy for Canada. You will identify, cultivate, and leverage customer success stories to build trust, demonstrate value, and drive adoption of PointClickCare solutions within the Canadian healthcare market. This role requires a deep understanding of customer marketing principles, excellent communication skills, and a passion for showcasing positive impact.Key Responsibilities
- Develop and implement a Canadian customer evidence marketing strategy aligned with overall business objectives.
- Identify, recruit, and manage relationships with key customer advocates across various segments.
- Create compelling customer success stories in various formats, including case studies, testimonials, video spotlights, and event presentations.
- Collaborate with Sales, Marketing, and Product teams to ensure customer evidence is integrated into all relevant marketing campaigns and sales enablement materials.
- Measure and report on the effectiveness of customer evidence programs.
- Stay abreast of Canadian healthcare market trends and competitive landscape.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in customer marketing, advocacy programs, or similar roles, preferably within the B2B SaaS or health tech sectors.
- Exceptional storytelling and content creation abilities, with a portfolio showcasing customer-focused collateral.
- Strong project management and organizational skills.
- Excellent interpersonal and communication skills, with the ability to build rapport with diverse stakeholders.
- Familiarity with the Canadian healthcare ecosystem is a strong asset.
What We Offer
- An opportunity to make a significant impact within a mission-driven organization.
- A collaborative and supportive work environment.
- Competitive compensation and benefits package.
- Opportunities for professional growth and development.
- The chance to be part of a leading innovator in health tech.