Channel Marketing Manager, HORECA at Coca-Cola | Nigeria
Company/Recruiter: Coca-Cola
Published on: 11:01 PM | Aug 12, 2026
✦ AI Summary
Coca-Cola Nigeria is seeking a dynamic and experienced Channel Marketing Manager, HORECA to join our team.
Coca-Cola Nigeria is seeking a dynamic and experienced Channel Marketing Manager, HORECA to join our team. As the world's most iconic beverage brand, Coca-Cola holds a significant presence in Nigeria's vibrant market. This role is crucial for driving brand growth and market share within the crucial Hotels, Restaurants, and Cafes (HORECA) sector, ensuring Coca-Cola remains the beverage of choice for consumers in these key outlets.
Job Overview
The Channel Marketing Manager, HORECA will be responsible for developing and executing innovative marketing strategies specifically tailored for the HORECA channel across Nigeria. This role requires a deep understanding of the HORECA landscape, consumer trends, and competitive dynamics to drive brand visibility, volume, and profitability.Key Responsibilities
- Develop and implement comprehensive HORECA channel marketing plans aligned with overall business objectives.
- Identify and leverage key marketing opportunities within hotels, restaurants, and cafes to increase brand penetration and sales.
- Collaborate with sales teams to ensure effective execution of marketing programs and promotions at the outlet level.
- Manage relationships with key HORECA partners, including developing co-marketing initiatives.
- Analyze market trends, competitor activities, and consumer insights to inform strategic decision-making.
- Oversee the development and execution of point-of-sale (POS) materials and promotional campaigns.
- Monitor and report on the performance of HORECA marketing initiatives, making data-driven adjustments as needed.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience (minimum 3-5 years) in channel marketing, specifically within the FMCG or beverage industry, with a focus on the HORECA sector.
- Strong understanding of the Nigerian HORECA market dynamics.
- Excellent strategic thinking, planning, and execution capabilities.
- Demonstrated ability to build and maintain strong relationships with stakeholders.
- Proficiency in market analysis and performance tracking.
- Exceptional communication, presentation, and interpersonal skills.
What We Offer
- Opportunity to work with a globally recognized and beloved brand.
- A challenging and rewarding role within a leading consumer goods company.
- The chance to shape and drive marketing strategies in a key growth market.
- A collaborative and supportive work environment.
- Professional development and growth opportunities.