adnovara: Senior Google Ads Manager – Scaling Campaigns | New York, USA
✦ AI Summary
Adnovara, a dynamic digital marketing agency headquartered in New York City, is seeking a highly skilled and results-oriented Senior Google Ads Manager to join our growing team.
Job Overview
We are looking for an experienced Senior Google Ads Manager with a proven track record of success in managing and scaling performance-driven campaigns. This role is crucial in achieving our clients' business objectives, focusing on enhanced return on ad spend (ROAS) and reduced cost per acquisition (CPA).
Key Responsibilities
- Manage and meticulously optimize Google Ads campaigns across Search, Shopping, and Performance Max formats.
- Develop and implement strategies to significantly improve ROAS, lower CPA, and scale profitable campaigns.
- Set up, manage, and troubleshoot Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Conduct in-depth analysis of campaign data, including search terms, audience performance, and key trends, to identify optimization opportunities.
- Collaborate with internal teams to ensure cohesive campaign strategies aligned with client goals.
Requirements
- Proven experience as a Google Ads Manager with a strong focus on performance marketing.
- Demonstrated success in managing and scaling Google Ads campaigns for lead generation and eCommerce.
- Proficiency in GA4, GTM, and advanced conversion tracking implementation.
- Strong analytical skills and the ability to interpret complex data to drive actionable insights.
- Excellent communication and project management abilities.
What We Offer
- Opportunity to work with a diverse range of exciting clients.
- A collaborative and innovative work environment at our New York City headquarters.
- Continuous learning and professional development opportunities.
- Competitive benefits package.