Job Description
Our client is a forward-thinking digital marketing agency dedicated to driving measurable growth for businesses through innovative strategies. They are seeking a talented and results-oriented SEO & SEM Specialist to join their remote team on a full-time, freelance basis. This is an excellent opportunity for a driven individual looking to contribute to diverse client campaigns from the comfort of their home in the Philippines.
Job Overview
The SEO & SEM Specialist will be responsible for developing, implementing, and managing both organic and paid search strategies to enhance online visibility, drive targeted traffic, and achieve client objectives. This role requires a deep understanding of search engine algorithms, keyword research, content optimization, and paid advertising platforms.
Key Responsibilities
Conduct thorough keyword research and competitor analysis to inform SEO and SEM strategies.
Optimize website content, meta tags, and site structure for search engines.
Develop and manage Google Ads campaigns, including ad creation, targeting, bidding, and performance monitoring.
Analyze campaign performance data and provide actionable insights for improvement.
Stay up-to-date with the latest SEO and SEM trends, best practices, and algorithm updates.
Collaborate with content creators and web developers to ensure SEO best practices are implemented.
Report on key performance indicators (KPIs) to the client.
Requirements
Proven experience in SEO and SEM strategy development and execution.
Proficiency with Google Analytics, Google Ads, and other relevant SEO/SEM tools.
Strong understanding of on-page, off-page, and technical SEO principles.
Excellent analytical and problem-solving skills.
Ability to manage multiple projects and meet deadlines.
Effective communication and reporting skills.
What We Offer
The opportunity to work remotely with a dynamic and supportive team.
Exposure to a diverse range of client projects and industries.
A competitive hourly rate commensurate with experience.
Flexible work arrangements within a full-time structure.
Professional development and growth opportunities within the agency.