LawnStarter: Director of Conversion Rate Optimization at LawnStarter LawnStarter | United States

Job Description

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LawnStarter is revolutionizing home services, and we’re seeking a highly analytical and data-driven Director of Conversion Rate Optimization (CRO) to lead our efforts in optimizing the customer journey and maximizing conversions. As the nation’s leading on-demand marketplace for lawn care, with over $100M in annual bookings, we’re expanding rapidly and are building a world-class conversion engine to fuel this growth. This is a critical role for our ambitious expansion beyond lawn care into a comprehensive home services marketplace.

Job Overview

The Director of CRO will be instrumental in driving significant growth by identifying and implementing strategies to improve user experience and conversion rates across all touchpoints of the customer funnel. You will own the optimization process from initial acquisition to final service delivery, leveraging data and experimentation to achieve measurable results.

Key Responsibilities

• Develop and execute a comprehensive CRO strategy aligned with business objectives.
• Conduct in-depth analysis of user behavior, website performance, and funnel metrics to identify optimization opportunities.
• Design, implement, and manage A/B tests and multivariate experiments.
• Collaborate with product, engineering, marketing, and design teams to implement changes and improvements.
• Analyze experiment results and translate insights into actionable recommendations.
• Stay abreast of the latest CRO trends, tools, and best practices.
• Build and mentor a high-performing CRO team.

Requirements

• Proven experience as a CRO professional with a track record of driving measurable results.
• Deep understanding of web analytics platforms (e.g., Google Analytics, Amplitude) and A/B testing tools.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Excellent communication and collaboration skills.
• Experience in a high-growth, marketplace, or SaaS environment is a plus.
• Bachelor’s degree in a relevant field or equivalent practical experience.

What We Offer

• The opportunity to shape the future of a rapidly growing company and its core conversion engine.
• A dynamic and collaborative work environment in Austin, Texas.
• Competitive compensation and benefits package.
• Exposure to cutting-edge technology and growth strategies.
• The chance to make a significant impact on our mission to simplify home services.