Digital Growth and Communication Manager at Stella Maris High School | Abuja, Nigeria

Stella Maris High School, a distinguished private educational institution located in Abuja, Nigeria, is seeking a dynamic and experienced Digital Growth and Communication Manager. We pride ourselves on offering comprehensive nursery, primary, and secondary education, fostering academic excellence, character development, and enriching extracurricular activities for families within the FCT and beyond. This role is instrumental in amplifying our presence, engaging our community, and driving strategic growth through effective digital channels.

Job Overview

The Digital Growth and Communication Manager will be responsible for developing and executing comprehensive digital strategies to enhance Stella Maris High School’s online presence, attract prospective students, and foster strong communication with current families, alumni, and the wider community. This role requires a blend of strategic thinking, creative execution, and analytical acumen to achieve measurable growth objectives.

Key Responsibilities

• Develop and implement innovative digital marketing and communication strategies aligned with school objectives.
• Manage and optimize the school’s website, social media platforms, and other digital channels.
• Create compelling content (text, images, video) for various digital platforms to showcase school achievements and offerings.
• Monitor digital campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Develop and manage digital advertising campaigns to drive student enrollment.
• Engage with the online community, respond to inquiries, and foster positive interactions.
• Oversee email marketing campaigns and manage communication databases.
• Stay abreast of emerging digital trends and technologies relevant to educational institutions.
• Collaborate with internal departments to ensure consistent brand messaging across all digital touchpoints.
• Develop and maintain relationships with digital vendors and partners as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience in digital marketing, social media management, and content creation.
• Demonstrated success in developing and executing digital growth strategies.
• Proficiency in website content management systems (CMS) and SEO best practices.
• Strong analytical skills and experience with digital analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Creative thinking and ability to produce engaging digital content.
• Understanding of the Nigerian education sector is a plus.
• Experience with graphic design tools and video editing software is an advantage.

What We Offer

• Opportunity to significantly impact the growth and reputation of a leading educational institution.
• A collaborative and supportive work environment.
• Professional development opportunities to enhance your skills.
• The chance to contribute to the education and development of young minds in Abuja.