CRM Copy Writer – Moniepoint Incorporated

Moniepoint Incorporated is seeking a talented CRM Copy Writer to join our growing remote team. As a CRM Copy Writer, you will craft compelling, customer-centric messaging that drives engagement and builds lasting relationships with our users. This is an excellent opportunity to showcase your copywriting expertise in a dynamic fintech environment while contributing to our mission of financial inclusion.

Job Overview

We are looking for an experienced CRM Copy Writer with a proven track record in crafting persuasive email, SMS, and in-app messaging campaigns. You will work cross-functionally with marketing, product, and customer success teams to develop targeted communication strategies that enhance user experience and drive business objectives. Your words will directly impact customer engagement, retention, and lifetime value.

Key Responsibilities

• Write and optimize engaging email, SMS, and in-app messaging copy for diverse customer segments
• Develop customer lifecycle communication strategies that drive retention and conversion
• Collaborate with marketing teams to create cohesive campaign narratives
• Analyze campaign performance metrics and refine messaging based on data insights
• Maintain brand voice consistency across all customer touchpoints

Requirements

• 3+ years of demonstrated experience in CRM copywriting, email marketing, or lifecycle marketing
• Strong portfolio featuring email, SMS, and in-app messaging samples
• Exceptional written communication and storytelling abilities
• Proficiency with CRM platforms and email marketing tools
• Data-driven mindset with analytical capabilities

What We Offer

• Flexible remote work arrangement with competitive benefits
• Opportunity to impact millions of users in emerging markets
• Professional growth and skill development initiatives
• Collaborative, innovative work environment