Senior SEO Manager – Citation Outreach at used | Remote

At used…, we are at the forefront of combating the escalating threat of cybercrime. As businesses increasingly face sophisticated digital attacks, our mission is to provide innovative and effective cybersecurity solutions. We are seeking a highly skilled and experienced Senior SEO Manager – Citation Outreach to join our remote team and play a crucial role in enhancing our online visibility and authority through strategic citation building.

Job Overview

The Senior SEO Manager – Citation Outreach will be responsible for developing and executing a comprehensive citation strategy to improve our search engine rankings, build brand authority, and drive organic traffic. This role requires a deep understanding of SEO best practices, local SEO, and the nuances of online business directory listings and reviews.

Key Responsibilities

• Develop and implement a strategic roadmap for citation acquisition and management across relevant online platforms.
• Identify high-quality and authoritative citation opportunities for used… to enhance local and national SEO.
• Conduct thorough research on competitor citation strategies and identify gaps and opportunities.
• Build and maintain strong relationships with relevant industry websites, directories, and partners.
• Oversee the accuracy and consistency of business information across all online listings.
• Monitor citation performance, analyze data, and provide actionable insights for optimization.
• Collaborate with content and marketing teams to ensure alignment with overall SEO objectives.
• Stay abreast of the latest trends and algorithm updates in SEO, particularly those impacting local search and citation building.

Requirements

• Proven experience as an SEO Manager or similar role with a strong focus on citation outreach and local SEO.
• Demonstrable success in developing and executing citation strategies that have driven significant SEO improvements.
• Expertise in local SEO best practices, including GMB optimization and NAP consistency.
• Proficiency with SEO tools such as SEMrush, Moz, Ahrefs, and citation management platforms.
• Excellent research, analytical, and problem-solving skills.
• Strong communication and interpersonal skills, with the ability to build and manage relationships.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.

What We Offer

• The opportunity to make a significant impact in a rapidly growing cybersecurity company.
• A fully remote work environment, offering flexibility and work-life balance.
• Competitive compensation package including base salary, bonus potential, and equity.
• Opportunities for professional development and career advancement.
• A collaborative and supportive team culture.