Lance Trend Limited, a leading indigenous ICT firm in Nigeria specializing in all brands of IT gadgets, is seeking a dynamic and results-oriented Marketing Officer to join our growing team. As a solely Nigerian-owned company with all directors based locally, we are committed to delivering exceptional value and innovative solutions to our diverse clientele. This role is ideal for a passionate marketer looking to contribute to the success of a forward-thinking technology enterprise.
Job Overview
The Marketing Officer will be instrumental in developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and ultimately, increase sales of our IT gadget offerings across Nigeria. This position requires a creative individual with a strong understanding of the Nigerian market and the ability to leverage various marketing channels effectively.
Key Responsibilities
- Develop and implement innovative marketing campaigns across digital and traditional platforms.
- Conduct market research to identify trends, competitor activities, and customer needs.
- Manage social media presence and engage with online communities.
- Create compelling marketing collateral, including brochures, presentations, and digital content.
- Organize and execute promotional events and product launches.
- Collaborate with sales teams to align marketing efforts with business objectives.
- Monitor and report on campaign performance and marketing ROI.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably within the ICT sector.
- Excellent understanding of digital marketing channels (SEO, SEM, social media, email marketing).
- Strong analytical and problem-solving skills.
- Exceptional communication and interpersonal abilities.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Knowledge of the Nigerian market landscape is a significant advantage.
What We Offer
- Opportunity to work with a reputable and growing indigenous ICT company.
- A dynamic and supportive work environment.
- Opportunities for professional development and career advancement.
- Competitive remuneration package commensurate with experience.
- Be part of a team committed to innovation and excellence in the Nigerian tech space.