Job Overview
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Date Posted
June 16, 2026
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Job Description
WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30 million monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery Engine, we’re dedicated to helping people discover new interests, passions, and opportunities through engaging content and innovative platforms. Our culture is built on collaboration, transparency, and a passion for driving impactful results.
Job Overview
Cookies is seeking a highly analytical and results-oriented Lead Analytics Manager to join our team in Cebu, Philippines. This role is crucial in leveraging data to inform strategic decisions, optimize user engagement, and drive revenue growth for our expanding digital properties. You will lead a team of analysts, fostering a data-driven culture and ensuring the accurate interpretation and actionable insights derived from complex datasets.
Key Responsibilities
Lead and mentor a team of data analysts, providing guidance and development opportunities.
Develop and implement robust analytics strategies to track key performance indicators (KPIs) across various digital platforms.
Conduct in-depth analysis of user behavior, content performance, and monetization strategies.
Translate complex data findings into clear, concise, and actionable recommendations for stakeholders.
Collaborate with product, marketing, and engineering teams to define measurement frameworks and A/B testing initiatives.
Ensure data integrity and accuracy, establishing best practices for data collection and reporting.
Requirements
Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
Proven experience (X+ years) in data analytics, with a minimum of Y+ years in a leadership or managerial capacity.
Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and SQL.
Proficiency in data visualization tools (e.g., Tableau, Power BI).
Strong understanding of statistical analysis, experimental design (A/B testing), and attribution modeling.
Excellent communication and interpersonal skills, with the ability to present data-driven insights effectively.
What We Offer
Opportunity to work with a fast-growing, profitable digital media company.
A collaborative and supportive team environment.
Exposure to diverse and challenging analytical projects.
Competitive compensation and benefits package.
Opportunities for professional growth and development.
A dynamic and engaging workplace culture in Cebu.
