Job Description
Join The Coca-Cola Company, a global icon synonymous with refreshment and joy, in shaping the future of consumer engagement in Nigeria. As the Senior Director, Customer Development & Digital Commerce, NEF, you will be instrumental in driving our business growth and brand presence across the Nigerian market through innovative commercial strategies and cutting-edge digital solutions. This is a pivotal role for a visionary leader passionate about unlocking new opportunities and fostering enduring customer relationships in one of the world’s most dynamic markets.
Job Overview
The Senior Director, Customer Development & Digital Commerce, NEF will lead the strategy and execution of our customer development initiatives and digital commerce ambitions in Nigeria. This role is critical in enhancing market penetration, driving revenue growth, and building a robust digital ecosystem to connect with consumers and customers more effectively. You will be responsible for building strong relationships with key stakeholders and leveraging data-driven insights to optimize commercial strategies.
Key Responsibilities
Develop and implement comprehensive customer development and digital commerce strategies tailored for the Nigerian market.
Identify and capitalize on new business opportunities to expand market share and revenue.
Build and nurture strong, long-term relationships with key customers, distributors, and partners.
Drive the adoption and optimization of digital platforms for sales, marketing, and consumer engagement.
Lead a high-performing team, fostering a culture of innovation, collaboration, and accountability.
Analyze market trends, consumer behavior, and competitive landscapes to inform strategic decisions.
Collaborate with cross-functional teams (Marketing, Sales, Supply Chain) to ensure seamless execution of commercial plans.
Requirements
Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent preferred.
Proven track record of leadership in customer development, sales, and/or digital commerce within the FMCG sector, preferably in emerging markets.
Demonstrated success in developing and executing successful commercial strategies.
Deep understanding of digital commerce trends, e-commerce platforms, and digital marketing in the Nigerian context.
Exceptional negotiation, communication, and interpersonal skills.
Strong analytical and strategic thinking capabilities.
Experience managing complex stakeholder relationships.
What We Offer
The opportunity to lead and innovate within the world’s most recognized beverage brand.
A dynamic and challenging role with significant impact on the Nigerian market.
A collaborative and inclusive work environment that values diversity and personal growth.
Competitive compensation and benefits package.
Continuous learning and development opportunities within a global organization.
