Job Description
Expion Health is revolutionizing the complex $500B+ pharmacy benefit management industry. By strategically leveraging data, technology, and deep pharmacy economics expertise, we are fundamentally reshaping how prescription drugs are priced, accessed, and paid for. We are seeking a dynamic Marketing Manager, Content & AI Enablement to join our fully remote team and play a pivotal role in communicating our innovative approach to a wide audience.
Job Overview
The Marketing Manager, Content & AI Enablement will be instrumental in developing and executing compelling content strategies that highlight Expion Health’s position at the forefront of industry transformation. This role will focus on leveraging AI-powered tools and insights to enhance content creation, distribution, and measurement, thereby driving engagement and thought leadership.
Key Responsibilities
Develop and execute a comprehensive content marketing strategy aligned with business objectives.
Create engaging and informative content across various formats (blog posts, white papers, case studies, social media, webinars).
Identify and integrate AI-powered tools and workflows to optimize content production and personalization.
Collaborate with product, sales, and subject matter experts to translate complex PBM concepts into accessible marketing materials.
Measure and report on content performance, utilizing analytics to inform future strategies.
Stay abreast of industry trends and emerging AI technologies relevant to content marketing.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in content marketing, preferably within B2B or a complex industry.
Demonstrable understanding of AI applications in content creation and marketing.
Excellent written and verbal communication skills.
Strong analytical skills and ability to interpret data.
Experience with marketing automation platforms and CMS.
What We Offer
The opportunity to be part of a disruptive force in the PBM industry.
A fully remote work environment offering flexibility.
A collaborative and innovative team culture.
Professional development opportunities.
The chance to shape the future of healthcare economics through impactful marketing.