Consumer Insights and Marketing Operations Officer

Job Description

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Are you interested in a career opportunity as a Consumer Insights and Marketing Operations Officer in Lagos? A reputable food manufacturing company is currently seeking a qualified professional to join its team and support business growth through marketing operations, campaign execution tracking, and consumer insights.

The Consumer Insights and Marketing Operations Officer role is ideal for candidates with strong analytical skills, marketing knowledge, and the ability to turn data into business decisions.

Job Summary

The Consumer Insights and Marketing Operations Officer will be responsible for improving marketing effectiveness by overseeing marketing investment governance, monitoring campaign execution across media and activations, and delivering valuable consumer insights that support brand and category growth.

This position requires someone who can combine data analysis, operational excellence, and strategic thinking to improve marketing performance.

Job Details

• Job Title: Consumer Insights and Marketing Operations Officer
• Industry: Food Manufacturing
• Location: Ilupeju, Lagos
• Work Mode: Fully Onsite

Key Responsibilities

As a Consumer Insights and Marketing Operations Officer, you will:

• Monitor and manage marketing investments for efficiency and accountability
• Track execution of media campaigns and promotional activations
• Measure campaign performance and identify improvement opportunities
• Provide actionable consumer insights to support brand growth
• Analyze market trends, customer behavior, and category performance
• Support planning and execution of marketing strategies
• Prepare reports and recommendations for management decision making
• Ensure alignment between marketing activities and business goals

Requirements

Ideal candidates for the Consumer Insights and Marketing Operations Officer role should possess:

• Experience in marketing operations, consumer insights, or brand management
• Strong analytical and reporting skills
• Ability to interpret data and recommend practical actions
• Good understanding of media campaigns and promotional activations
• Excellent communication and presentation skills
• Strong organizational and project management ability
• Experience in FMCG or food manufacturing is an advantage
• Proficiency in Microsoft Excel and other reporting tools

Why Apply?

This Consumer Insights and Marketing Operations Officer opportunity offers:

• Chance to work with a growing food manufacturing business
• Exposure to strategic marketing and consumer research
• Opportunity to contribute directly to brand and category growth
• Professional development in a structured onsite environment
• Valuable experience in the FMCG sector

Work Location

This position is based in:

• Ilupeju, Lagos
• Fully onsite role

How to Apply

Interested and qualified candidates should apply using the official form below:

Final Note

The Consumer Insights and Marketing Operations Officer position is a great fit for professionals who enjoy data driven marketing, consumer behavior analysis, and business growth strategies. If you meet the requirements, apply now and take the next step in your career.