Performance Marketing Specialist at Duplo

Job Description

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Are you interested in a Performance Marketing Specialist at Duplo opportunity in Lagos? Duplo, a fast growing fintech startup based in Lagos, is hiring a results driven professional to manage and scale its paid acquisition strategy. This hybrid contract role is ideal for experienced performance marketers who can drive measurable growth through data driven campaigns and funnel optimization.

The Performance Marketing Specialist at Duplo role offers the chance to work with a leading African fintech company transforming how businesses manage payments and financial operations.

About Duplo

Duplo is a Lagos based fintech company that helps businesses across Africa automate spend management, simplify cross border payments, and manage finances on a single platform. The company is on a mission to make business to business payments as simple as peer to peer transactions.

Backed by top global investors, Duplo is building innovative financial infrastructure designed to improve how businesses operate across Africa and beyond.

Job Summary

The Performance Marketing Specialist at Duplo will be responsible for owning and optimizing paid acquisition channels across multiple platforms. The goal is to generate high quality leads, improve conversion rates, and drive revenue growth through performance marketing strategies.

This role requires strong analytical thinking, creativity, and hands on experience in digital advertising and funnel optimization.

Key Responsibilities

As a Performance Marketing Specialist at Duplo, you will:

• Manage and execute paid acquisition campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, and X (Twitter)
• Develop and implement full funnel marketing strategies from awareness to conversion
• Launch and optimize campaigns focused on lead generation, demos, and customer acquisition
• Run retargeting campaigns to improve conversion rates and reduce customer acquisition costs
• Conduct A B testing on creatives, audiences, landing pages, and messaging
• Build audience segmentation strategies including lookalike and custom audiences
• Collaborate with design and content teams to create high performing ad creatives
• Optimize landing pages and conversion journeys for better performance
• Track key metrics such as cost per lead, customer acquisition cost, return on ad spend, and conversion rates
• Set up tracking and analytics tools including Google Analytics and platform pixels
• Identify new growth opportunities across channels and markets
• Align marketing campaigns with broader go to market initiatives
• Prepare performance reports with actionable insights

Requirements

To be considered for the Performance Marketing Specialist at Duplo, candidates should have:

• At least 5 years of experience in performance marketing or paid media
• Experience in fintech, SaaS, or B2B technology is strongly preferred
• Proven success in managing and scaling campaigns on Google, Meta, LinkedIn, and X
• Strong understanding of B2B marketing funnels and lead generation strategies
• Experience with retargeting, audience building, and lifecycle marketing
• Strong analytical skills with ability to interpret data and improve performance
• Experience using tools such as Google Analytics, HubSpot, or similar platforms
• Knowledge of landing page optimization and conversion rate improvement
• Ability to manage advertising budgets and deliver strong return on investment
• Excellent communication and teamwork skills
• Ability to work independently and take full ownership of results

Work Location and Job Type

• Location: Lagos (Hybrid)
• Job Type: Contract

Why Join Duplo?

Working as a Performance Marketing Specialist at Duplo gives you the opportunity to:

• Work with a leading fintech startup in Africa
• Contribute to a fast scaling digital product
• Gain exposure to high impact performance marketing strategies
• Collaborate with top talent in marketing, product, and engineering
• Play a key role in driving business growth and expansion

How to Apply

Interested and qualified candidates should apply through the official Duplo recruitment channel.

Final Note

The Performance Marketing Specialist at Duplo role is ideal for experienced marketers who are ready to take ownership of high budget campaigns and deliver measurable business growth. If you meet the requirements, this is a strong opportunity to advance your career in fintech marketing.