Remote Social Media Manager & Content Creator

Job Description

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As a Social Media Manager & Content Creator, you’ll take ownership of our social media strategy and day-to-day content execution, helping shape Paired’s digital voice and community presence. This role is ideal for a creative, trend-aware professional who knows how to turn ideas into engaging short-form content that drives growth and connection.

You’ll lead content planning, creation, creator partnerships, and performance tracking across multiple platforms, playing a key role in expanding brand awareness and engagement.

Key Responsibilities

Content Strategy & Planning

• Develop and manage monthly content calendars for Instagram, TikTok, Pinterest, and YouTube Shorts
• Plan content schedules at least two weeks in advance, aligned with campaigns, launches, and brand storytelling
• Maintain a Pinterest mood board as a shared creative inspiration space for internal and external creators

Content Creation & Publishing

• Create, edit, and publish high-quality short-form video content at scale
  • Approx. 5 posts per week on Instagram
  • Approx. 10 posts per week on TikTok
• Appear on camera when required to support brand storytelling
• Manage and integrate UGC, affiliate, and influencer content into organic and paid campaigns

Creator & Partnership Management

• Build and manage relationships with creators, affiliates, and partners across all brand channels
• Identify and onboard creators aligned with brand tone, audience, and objectives
• Coordinate deliverables, negotiate compensation, and oversee campaigns from outreach to final delivery
• Track usage rights, performance metrics, and partnership opportunities in collaboration with internal teams

Trend Research & Innovation

• Stay ahead of platform trends across TikTok and Instagram
• Monitor top creators, strategists, and official platform updates
• Use tools such as New Engen reports, Gumloop, and AI-based workflows to identify emerging trends
• Quickly adapt trending formats, sounds, and memes into on-brand content

Community Engagement

• Engage daily with followers through comments, DMs, and social listening
• Respond to customer, affiliate, and creator inquiries professionally and promptly
• Build an authentic community presence and generate social proof content

Analytics & Performance Reporting

• Track and analyze KPIs including engagement, growth, conversions, and reach
• Prepare weekly and monthly performance reports with clear optimization insights
• Collaborate with paid and organic teams to ensure consistency and alignment across channels

Requirements

• 1–3 years of experience in social media management for a DTC brand or as a content creator
• Strong portfolio showcasing independently shot and edited short-form video content
• Excellent copywriting and storytelling skills for social platforms
• Deep understanding of TikTok and Instagram algorithms and growth strategies
• Highly organized, proactive, and collaborative
• AI-first mindset with experience using tools such as Claude (with MCPs), MidJourney, Runway, Higgsfield, and Gumloop
• Comfortable appearing on camera when required

Preferred Qualifications

• Experience covering brand activations or live events
• Ability to manage and coordinate micro-creators
• Understanding of how paid and organic social strategies work together in DTC marketing

What’s in It for You

• Competitive salary
• Hands-on exposure to emerging AI tools and social media trends
• Opportunity to shape and grow a brand’s online presence
• Collaborative, creative, and forward-thinking work environment