Remote Digital Marketing Executive: E-commerce

Job Description

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Job Overview

We are seeking a results-driven Digital Marketing Executive with hands-on e-commerce experience to drive growth, visibility, and revenue for a fully customizable e-commerce platform across web and mobile channels.

The ideal candidate will manage the full sales funnel—from traffic acquisition and lead nurturing to conversion and retention—using a data-driven approach to optimize performance at every stage.

Location: Remote | Employment Type: Full-Time
Experience Level: Mid–Senior (3–5+ years)

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns to drive traffic, conversions, and revenue.
• Manage the entire sales funnel, including: awareness, acquisition, lead capture, nurturing, conversion, retention, upsells, and repeat purchases.
• Develop and manage paid advertising campaigns (Google Ads, Meta/Facebook Ads, Instagram, TikTok, LinkedIn).
• Implement remarketing and retargeting strategies.
• Optimize SEO, content marketing, and landing pages to improve funnel performance.
• Manage email marketing and automation workflows (welcome flows, cart abandonment, re-engagement).
• Coordinate promotions, product launches, seasonal campaigns, and discounts.
• Track, analyze, and report on funnel and campaign performance using analytics tools.
• Improve conversion rates (CRO) through A/B testing and UX improvements.
• Collaborate with developers, designers, and product teams to align marketing initiatives with platform features.
• Manage social media marketing and audience engagement.
• Monitor customer behavior and optimize user journeys across web and mobile.
• Stay current with digital marketing trends, tools, and best practices.

Required Qualifications

• 3–5+ years of experience in digital marketing, preferably in e-commerce.
• Proven experience managing end-to-end sales funnels.
• Strong background in performance marketing, paid media, SEO, SEM, and content marketing.
• Experience with email marketing and automation tools (Klaviyo, Mailchimp, HubSpot).
• Ability to use LLMs to create quality prompts for content creation.
• Proficiency with analytics tools: Google Analytics (GA4), Google Tag Manager, Meta Pixel.
• Strong analytical, reporting, and communication skills.
• Ability to work independently in a remote environment.

Preferred E-commerce & Funnel Experience

• Product-based funnels, checkout optimization, cart abandonment, upsells, cross-sells, post-purchase flows.
• Multi-channel funnels (paid ads, email, social, organic).
• Customer lifecycle marketing: acquisition, activation, retention, reactivation.
• Subscription or recurring revenue funnels.
• Knowledge of multi-currency and international e-commerce operations.

Nice-to-Have Skills

• Experience with headless or custom-built e-commerce platforms.
• CRM systems and customer segmentation knowledge.
• Affiliate and influencer marketing experience.
• Basic HTML, CSS, JavaScript for landing page optimization.
• Experience with A/B testing and UX tools (Hotjar, VWO, Crazy Egg).
• Mobile app marketing and push notifications.
• Marketing dashboards and KPI tracking.

What We Offer

• Competitive salary: ₦200,000–₦300,000 (based on experience).
• Opportunity to work on a scalable, high-growth e-commerce platform.
• Fully remote work environment.
• Collaborative, data-driven, growth-focused team.
• Continuous learning and career growth opportunities.

How to Apply

Send your CV/Resume along with examples of sales funnels, campaign results, or case studies to: [email protected]