Digital Marketer at Total Data Limited

Job Description

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Total Data Limited is a leading management consultancy in Nigeria, providing Human Resources and manpower solutions to businesses across the country. We help organisations optimise their operations and build well-structured, efficient teams. To support our growth, we are seeking a skilled Digital Marketer to lead online marketing initiatives, boost brand visibility, and attract customers through strategic digital campaigns.

This role is ideal for candidates passionate about digital marketing, content creation, and data-driven campaign management. You will work across multiple platforms to grow the company’s online presence and contribute directly to business growth.

Key Responsibilities

Digital Marketing Strategy and Campaigns

• Plan, execute, and manage digital marketing campaigns across social media, email, search engines, and online ads
• Manage advertising budgets and media plans effectively
• Use data analysis and testing to improve campaign performance

Social Media Management

• Oversee company pages on Instagram, Facebook, TikTok, LinkedIn, and X
• Create content schedules, captions, and visuals to engage audiences
• Build online communities, respond to comments, and increase follower engagement

Content Development

• Produce content for social media, websites, blogs, newsletters, and ads
• Collaborate with creative teams to develop visual and video content

Website Management and SEO

• Manage website updates, landing pages, and user experience
• Implement SEO strategies including on-page, off-page, and technical SEO
• Track website traffic, search rankings, and conversions

Email and SMS Marketing

• Plan and execute email marketing campaigns
• Build automated email flows and manage subscriber lists

Performance Tracking and Reporting

• Monitor metrics such as clicks, leads, conversions, and ROI
• Prepare regular performance reports and recommend improvements based on data insights

Brand and Team Collaboration

• Maintain consistent brand messaging across all digital channels
• Work closely with sales, operations, and customer support teams to align campaigns

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, or a related field
• 3 to 5 years of practical experience in digital marketing
• Proficiency in SEO, Google Ads, Meta Ads Manager, Google Analytics, and CRM tools
• Ability to create content, write marketing copy, and handle basic design tasks
• Strong analytical skills with attention to detail
• Excellent communication and time management skills

Salary

• Competitive monthly salary ranging from N350,000 to N500,000

Interview Expectations

Shortlisted candidates should be prepared for a structured interview process, including:

1. Initial screening discussion of past experience
2. Practical or strategy-based exercises related to digital campaigns
3. Evaluation of problem-solving skills, campaign results, and online growth strategies

Joining Total Data Limited as a Digital Marketer in Lagos offers the opportunity to shape the company’s online presence, implement innovative campaigns, and drive business growth in a fast-paced and collaborative environment.