Deputy Strategy Manager at Etu Odi Communications

Job Description

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A dynamic and experienced advertising professional is needed to join a forward-thinking team in Lagos. We are currently seeking a talented Deputy Strategy Manager to work in a hybrid capacity, helping to shape compelling communication strategies for major advertising campaigns. This role is perfect for someone with a passion for research, brand development, and creative leadership who is ready to make a significant impact in the fast-paced world of marketing communications.

The Deputy Strategy Manager will serve as a bridge between data and creativity, ensuring every campaign is built on a foundation of solid market insight and consumer understanding. You will work closely with clients, creative teams, and account managers to deliver work that resonates with target audiences and achieves business objectives.

Key Responsibilities for the Deputy Strategy Manager

This role involves a blend of strategic thinking, research execution, and team leadership. The ideal candidate will be comfortable handling multiple projects while maintaining a sharp focus on detail and results.

• Develop comprehensive communication strategies for a variety of advertising campaigns, ensuring alignment with client goals.
• Conduct thorough market research using both qualitative methods such as focus groups and structured interviews, and quantitative approaches including demographic profiling and questionnaires.
• Prepare and present competitive market analysis reports to line managers and clients on a regular basis.
• Create persuasive pitch documents and marketing proposals that win new business.
• Lead and guide the creative development process, offering constructive feedback based on consumer research findings.
• Provide the creative team with clear and concise briefs that outline product details, audience insights, and strategic direction.
• Maintain strong client relationships by understanding their business objectives, target markets, and communication needs.
• Develop marketing communication documents and present strategic thoughts in a logical and convincing manner.
• Stay current with relevant market trends and developments within the advertising and communications industry.
• Conduct industry and market segment studies to identify new opportunities and gaps to exploit.
• Collaborate with clients to identify specific advertising needs and craft effective solutions.
• Support the new business team and account managers during critical business pitches.
• Oversee the work performance and professional growth of team members.
• Supervise subordinates, ensuring strong team cohesion and a positive working environment.
• Train and coach team members to address skill gaps and enhance their capabilities.
• Generate innovative ideas for seminar papers or articles focused on communications and brand management.

Qualifications and Experience Required

Candidates interested in this Deputy Strategy Manager position should possess a blend of educational background and practical experience. We are looking for someone who can hit the ground running and contribute from day one.

• Hold a minimum of a Bachelor’s degree or HND in a relevant field.
• Have between three to seven years of experience in strategy, advertising, or brand management.
• Demonstrate strong analytical skills and the ability to translate data into actionable strategies.
• Possess excellent written and verbal communication skills.
• Show proficiency in developing client presentations and pitching new ideas.
• Exhibit leadership qualities with experience in supervising or coaching team members.
• Be highly organized with the ability to manage multiple deadlines and projects.

Why This Role Offers Great Potential

Working as a Deputy Strategy Manager in Lagos places you at the heart of Nigeria’s advertising industry. This hybrid role offers flexibility while keeping you connected to a vibrant team and exciting client work. You will have the opportunity to shape campaigns that reach real people and make a difference for brands.

The position also provides a clear pathway for professional development. You will be encouraged to stay ahead of industry trends, contribute to thought leadership, and grow your skills in a supportive environment. If you are passionate about strategy and ready to take on more responsibility, this role could be your next great career move.

How to Apply

Ready to take the next step in your advertising career? Interested and qualified candidates should forward their CV to jobs@etuodi.