Head of Sales and Marketing at Lasgidi 90.1FM | Lagos, Nigeria

Lasgidi 90.1FM is Lagos’s premier entertainment hub, resonating with the vibrant, upwardly mobile, and fun-loving spirit of the city. We are seeking a dynamic and visionary Head of Sales and Marketing to lead our commercial and brand development efforts. This role is crucial in solidifying our position as the city’s most cherished radio station and driving innovative growth strategies.

Job Overview

The Head of Sales and Marketing will be responsible for developing and executing comprehensive sales and marketing strategies to drive revenue growth, enhance brand visibility, and deepen audience engagement for Lasgidi 90.1FM. This leadership position requires a strategic thinker with a proven track record in media sales, brand management, and market penetration within the Nigerian context.

Key Responsibilities

• Develop and implement strategic sales plans to achieve corporate objectives and revenue targets.
• Lead and mentor the sales and marketing teams, fostering a high-performance culture.
• Identify new business opportunities and partnerships to expand revenue streams.
• Oversee the creation and execution of integrated marketing campaigns across various platforms.
• Manage the brand identity and positioning of Lasgidi 90.1FM in the Lagos market.
• Analyze market trends, competitor activities, and customer insights to inform strategy.
• Develop and manage the sales and marketing budget effectively.
• Ensure strong relationships with clients, advertisers, and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in sales and marketing, with at least 3 years in a leadership role within the media industry.
• Proven success in developing and executing revenue-generating strategies.
• In-depth understanding of the Lagos media landscape and consumer behavior.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Demonstrated ability to manage teams and drive performance.
• Strong analytical and problem-solving capabilities.
• Proficiency in digital marketing and social media strategies.

What We Offer

• The opportunity to lead and shape the commercial future of a leading Lagos entertainment brand.
• A dynamic and fast-paced work environment within a passionate team.
• The chance to make a significant impact on the Nigerian media landscape.
• Professional development and growth opportunities.
• A competitive compensation package commensurate with experience and expertise.