Job Description
Onyx Beauty Hub, a premier luxury hair brand in India, is seeking a dynamic and experienced Social Media Manager to elevate our online presence. Specializing in wholesale and retail of exquisite virgin and raw single-donor hairs from diverse global origins, including China, Vietnam, Laos, Cambodia, Philippines, India, Burma, and Argentina, we pride ourselves on offering unparalleled quality and variety in textures like straight, wavy, and curly.
Job Overview
The Social Media Manager will be instrumental in crafting and executing a compelling social media strategy that resonates with our luxury brand ethos. This role demands a creative individual with a deep understanding of social media trends, audience engagement, and brand storytelling to drive awareness, build community, and ultimately, increase sales for Onyx Beauty Hub across India.
Key Responsibilities
Develop and implement a comprehensive social media strategy aligned with brand objectives.
Create, curate, and manage engaging content (visuals, copy, video) across all relevant platforms (Instagram, Facebook, Pinterest, etc.).
Monitor social media trends, competitor activities, and industry news to identify opportunities.
Engage with followers, respond to inquiries, and foster a strong online community.
Collaborate with marketing and sales teams to ensure cohesive brand messaging.
Analyze social media performance metrics and provide regular reports with actionable insights.
Manage social media advertising campaigns to enhance reach and conversions.
Requirements
Proven experience as a Social Media Manager or similar role.
Demonstrable success in developing and executing social media strategies.
Excellent understanding of various social media platforms and their best practices.
Strong content creation and copywriting skills.
Proficiency in social media analytics tools.
Creative thinking and a keen eye for aesthetic.
Experience in the beauty or luxury goods industry is a plus.
Bachelor’s degree in Marketing, Communications, or a related field.
What We Offer
Opportunity to work with a prestigious luxury hair brand.
A creative and collaborative work environment.
Platform to showcase and develop your social media expertise.
Competitive compensation package.
Chance to contribute to the growth of a reputable Indian brand.
